International Journal of Advertising
Journal Details
Publisher:
Warc
Articles
Publications included in this journal
Lichtlé,
Marie-Christine
(2007):
The effect of an advertisement’s colour on emotions evoked by an ad.
In
International Journal of Advertising,
26
(1)
pp. 37-62.
https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674