International Journal of Advertising

Journal Details

Publisher: Warc

Articles

Publications included in this journal

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad. In International Journal of Advertising, 26 (1) pp. 37-62. https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674

Privacy Settings

By using this site, you accept our Cookie Policy and Terms of Use.
Customize
Accept all

Learn Design and AI From the Best

Get one powerful email each week, like 312,425 others.

Next email in: