Author: Marie-Christine Lichtlé

Publication Overview

Publication period start: 2007

Publications

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad. In International Journal of Advertising, 26 (1) pp. 37-62. https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674

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