Author: Marie-Christine Lichtlé
Publication Overview
Publication period start: 2007
Publications
Lichtlé,
Marie-Christine
(2007):
The effect of an advertisement’s colour on emotions evoked by an ad.
In
International Journal of Advertising,
26
(1)
pp. 37-62.
https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674