Industrial Marketing Management
Journal Details
Publisher:
Elsevier Inc
Articles
Publications included in this journal
Narus,
James A.,
Guimaraes,
Tor
(1986):
Computer Usage in Distributor Marketing.
In
Industrial Marketing Management,
16
(0)
pp. 43-54.
Bennett,
Rebekah,
Härtel,
Charmine E.J.,
McColl-Kennedy,
Janet R.
(2004):
Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-t.
In
Industrial Marketing Management,
34
(1)
pp. 97-107.