Author: William R. Swinyard
Publication Overview
Publication period start: 1993
Publications
Swinyard,
William R.
(1993):
The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intention.
In
Journal of Consumer Research,
20
(2)
pp. 271-280.
https://www.jstor.org/discover/10.2307/2489274?uid=3738936&uid=2&uid=4&sid=21102582578073