Author: Sonja Gensler
Publication Overview
Publication period start: 2009
Number of co-authors: 4
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Boehm,
Martin,
Gensler,
Sonja
(2005):
Evaluating the Impact of the Online Sales Channel on Customer Profitability.
In:
HICSS 2005 - 38th Hawaii International Conference on System Sciences
3-6 January,
2005,
Big Island, HI, USA.
https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.250
Berger,
Sven C.,
Gensler,
Sonja,
Skiera,
Bernd,
Wiesel,
Thorsten
(2009):
Customer Relationship Management Processes in Retail Banking - Best Practice and Business .
In:
HICSS 2009 - 42st Hawaii International International Conference on Systems Science
5-8 January,
2009,
Waikoloa, Big Island, HI, USA.
pp. 1-10.
https://dx.doi.org/10.1109/HICSS.2009.139