Author: Katherine Gallagher
Publication Overview
Publication period start: 2000
Number of co-authors: 2
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Gallagher,
Katherine,
Parsons,
Jeffrey
(1997):
Framework for Targeting Banner Advertising On the Internet.
In:
HICSS 1997
,
1997,
.
pp. 265-274.
https://csdl.computer.org/comp/proceedings/hicss/1997/7734/04/7734040265abs.htm
Parsons,
Jeffrey,
Gallagher,
Katherine,
Foster,
K. Dale
(2000):
Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and.
In:
HICSS 2000
,
2000,
.
https://csdl.computer.org/comp/proceedings/hicss/2000/0493/06/04936050abs.htm