Author: I-Ching Chen
Publication Overview
Publication period start: 2012
Number of co-authors: 1
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Chen,
I-Ching,
Hu,
Shueh-Cheng
(2012):
Gender differences in shoppers’ behavioural reactions to ultra-low price tags.
In
Electronic Commerce Research,
12
(4)
pp. 485-504.
https://link.springer.com/article/10.1007%2Fs10660-012-9102-z