Author: David R. Fortin
Publication Overview
Publication period start: 2003
Number of co-authors: 3
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Fortin,
David R.,
Dholakia,
Ruby R.
(2003):
Interactivity and vividness effects on social presence and involvement with a web-based ad.
In
Journal of Business Research,
58
(3)
pp. 387-396.
https://www.sciencedirect.com/science/article/pii/S0148296303001061
Dholakia,
Ruby R.,
Zhao,
Miao,
Dholakia,
Nikhilesh,
Fortin,
David R.
(2001):
Interactivity and revisits to websites: a theoretical framework.
In:
Proceeding of 2001 AMA Winter Conference
February 12,
2001,
Scottsdale, USA.
pp. 108-115.
https://ritim.cba.uri.edu/wp2001/wpdone3/interactivity.pdf