Author: Amitava Chattopadhyay
Publication Overview
Publication period start: 1997
Number of co-authors: 3
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Gorn,
Gerald J.,
Chattopadhyay,
Amitava,
Yi,
Tracey,
Dahl,
Darren W.
(1997):
Effects of colour as an executional cue in advertising: they're in the shade.
In
Management Science,
43
(10)
pp. 1387-1400.
https://www.jstor.org/discover/10.2307/2634413?uid=3739256&uid=2&uid=4&sid=21102545638031