UX Designer

Job Description

About [REDACTED]

[REDACTED] is a rapidly growing company on a mission to build a more sustainable food system and make groceries affordable for Canadians. We source cosmetically imperfect or surplus produce and deliver it directly to households through a subscription-based service. Our innovative approach not only helps to reduce food waste by diverting "odd" produce from ending up in landfills, but also makes a significant social and environmental impact.

We are helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, and British Columbia, with most of our team located in Toronto, London, and Vancouver.

About The Role

[REDACTED] is building a world-class global brand around rescuing good food. We are hiring a UX Designer to own the experience layer across our web and apps - turning research and strategy into flows that convert and retain, as one of three designers in a tight, fast-moving pod. You will decide how the experience works and validate it with users; our UI Designer makes it beautiful and reusable; the Product Designer optimizes it once it ships. Product Strategy is hands-on throughout.

How The Design POD Works Together

The pod runs as a clear loop, from customer signal to shipped experience and back:

• It starts with the problem. Customer feedback and analytics surface where the site is underperforming and what we need to test next, for example a rework of the menu page.
• The Product Designer sets the direction. Working with the team, they decide what we are solving for and the approach to take.
• UX Designer (this role) creates the architecture and builds it. You turn that direction into information architecture, user journeys, flows, wireframes, and interactive prototypes, validate them with users, then build the components the code calls and recalibrate them ahead of implementation.
• UI Designer finishes the design. They apply the visual layer, bring everything in line with brand guidelines, deliver the final designs, and feed the tokenized Figma design system and component library.
• The Product Designer owns the live growth loop. Once it is live, they run experimentation, campaigns, and the analytics that surface the next problem, and the loop repeats.
• Product Strategy supplies research, priorities, and commercial direction.

Responsibilities

• Map and design the full user experience across the web (storefront, product and menu pages, landing pages, cart, and checkout) and extend into customer-facing apps.
• Design the UX of the conversion experience: map the funnel from landing through signup, checkout, and new-subscriber activation, diagnose friction, and design flows that lift conversion.
• Design the UX of the logged-in subscriber experience, including account and box-management flows such as pause, skip, swap, and customize that drive retention.
• Ground design decisions in customer research and insight: synthesize research, behavioral data, and product-strategy input into flows and requirements, and run targeted usability testing to validate direction.
• Produce information architecture, user journeys, wireframes, and interactive prototypes that validate direction before visual design begins.
• Define interaction patterns, states, and logic, and hand off clear, well-documented specs to the UI Designer for visual execution and to engineering for build.
• Build the components that the code calls and recalibrate them ahead of implementation into any Shopify theme, partnering with the Product Designer to get work live, deployable, and performant.
• Support design experimentation: form flow-level hypotheses, design the A/B and multivariate tests, and read results to inform the next iteration, with the Product Designer owning overall experimentation strategy and campaign management.
• Use analytics and behavioral data such as funnel analytics, session recordings, and heatmaps to surface opportunities and measure the impact of design work.
• Hold a high bar for usability and accessibility across all surfaces, with a mobile-first approach.
• Help shape new product surfaces from concept, such as the OB Flash app, contributing to product direction rather than execution alone.
• Plan ahead of the calendar by mapping campaign and seasonal moments in advance, across Canada and the US, and designing proper experiences for them rather than one-off pages.
• Design for scale across markets (Canada, the US, and Australia) with consistent UX patterns that feed one shared system and adapt to regional needs.
• Feed the design system with validated flows, patterns, and interaction specs, partnering with the UI Designer who builds and maintains the components

What Success Looks Like

• Validated flows and information architecture that reduce friction and measurably lift conversion through the funnel.
• Stronger retention in the early subscriber journey through clearer box-management and account experiences.
• A continuous pipeline of experiments, with design decisions grounded in user behavior and results.
• A tight handoff loop: flows, prototypes, and specs that the UI Designer and engineering build from with minimal rework, so what ships matches the intended experience.
• New surfaces such as the OB Flash app launched with an intuitive, validated, on-brand experience.

Qualifications

• Approximately 3 to 5 years in UX or product design, ideally with ecommerce or DTC exposure.
• A portfolio demonstrating strong UX craft (information architecture, flows, prototyping, and research) alongside measurable impact on business outcomes such as conversion and retention.
• Comfortable running lightweight usability testing and turning research and behavioral data into design decisions.
• A genuine testing and experimentation mindset, comfortable being wrong and iterating quickly.
• Fluency in Figma as the primary design environment, including prototyping.
• Curiosity, drive, and a real interest in building a world-class global brand that its customers and community value.

Bonus

• Experience contributing validated flows and interaction patterns into a shared design system.
• Proficiency with agentic coding, web-design architecture, and Figma design systems.
• Familiarity with Shopify, CRO tooling, and analytics such as funnel analytics, session recording, and heatmaps.

Benefits

• Health plan available after 6 months
• Remote or hybrid work with a flexible schedule
• Free grocery plan
• Paid Time Off (PTO) of 15 days
• Strong potential for growth within the company
• Compensation based on experience and qualifications
• Annual bonus potential

Join us in our mission to transform the grocery industry and make a lasting impact on eliminating food waste and improving food affordability in Canada.

If you are excited about this opportunity and meet the qualifications listed above, please submit your resume and a brief cover letter explaining why you would be a great fit for [REDACTED].

We look forward to hearing from you!