UX Designer (Rakuten Mobile business) - UX Strategy Section, Brand Marketing Strategy Department, Marketing Division

Tokyo, JP
On Site (Office)
Posted 2 months ago

About this role

Job Description

Department Overview

[REDACTED] Group's Marketing Division is the backbone of a vast ecosystem spanning over 70 diverse services. Among these, [REDACTED] Mobile stands as [REDACTED] Group's highest-priority business, driving innovation in the telecommunications industry and continuously growing as a service deeply embedded in the lives of over 100 million [REDACTED] members.

The team this position belongs to oversees [REDACTED] Mobile's overall business strategy and marketing, powerfully driving service growth and expansion of the customer base. We are not merely a telecommunications provider - we design each customer's mobile experience and aim to become 'life infrastructure' that delivers both inspiration and convenience.

Position Details

As a UX Specialist at [REDACTED] Mobile, you will lead UX improvements across all [REDACTED] Mobile services and drive product growth. Leveraging both quantitative analysis using [REDACTED] Group's vast data assets and qualitative insights from user interviews, you will lead UX strategy development and execution to directly contribute to business success.

This is a highly rewarding position where you can fully apply your expertise and passion as a UX specialist in [REDACTED]'s highest-priority mobile business.

You will lead a wide range of work directly tied to product growth, from UX strategy planning to execution across all [REDACTED] Mobile services.

UX Strategy & Execution:

  • Define and drive the UX strategy and roadmap across all [REDACTED] Mobile services (Web/App, in-store experience).
  • Deeply understand user needs, behaviors, and pain points through quantitative and qualitative data analysis, and extract actionable insights.
  • Develop UX improvement proposals and define requirements based on extracted insights.

Data Analysis & Product Growth:

  • Collaborate with the data analytics team to conduct in-depth analysis and extract insights.
  • Set KPIs, manage progress, measure post-release impact, and propose continuous improvements.
  • Conduct competitive analysis, monitor market trends, and research technology developments for potential application to services.

UX Design & Direction:

  • Organize UI requirements, design information architecture, create wireframes, and develop prototypes for websites and apps.
  • Collaborate with and direct the UI design team.

Project Management:

  • Lead cross-functional collaboration, issue clarification, and consensus building to drive assigned projects to success.
  • Work closely with development teams and business stakeholders to lead product improvement projects from a UX perspective.

Mandatory Qualifications

  • 5+ years of hands-on experience in UX design or product design
  • Experience in user research and insight extraction using quantitative and qualitative data
  • Practical experience with wireframing, prototyping, and information architecture
  • Experience participating in product development processes in collaboration with engineering and business teams
  • Experience with data-driven decision making (KPI management, impact measurement, etc.)
  • Business-level Japanese communication skills

Desired Qualifications

  • Experience in UX/product design within the telecommunications industry or mobile services
  • Experience collaborating with data analytics teams (SQL, BI tools, etc.)
  • Experience directing external vendors or design partners
  • Project management experience (leading cross-functional teams)
  • Business-level English communication skills

Additional information on English Qualification

Must have a TOEIC score of 600 or equivalent proficiency in English

#UXDesign #ProductDesign #[REDACTED]Mobile #Mobile #UXResearch #DataAnalysis #Marketing

[ id: cmorec bmd ] #marketingdiv #UX

Languages

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)

Recommended Skills for this Position

UX Strategy
Data-Driven Design
User Research
Mobile UX Design
Wireframing
Prototyping
Information Architecture
Cross-Functional Collaboration
Design Metrics and KPIs
Qualitative Research Methods
Quantitative Research Methods
Interaction Design
User-Centered Design
Design Thinking

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