Senior Copywriter

Job Description

Established in 2004, [REDACTED] is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of [REDACTED], we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Copywriter

Location: Remote - Minneapolis, Minnesota

The Opportunity:

This is an opportunity to join [REDACTED]'s dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers.

You'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer.

You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

About the role:

The Senior Copywriter is a creative leader and craft anchor within the Toronto-based content team. You write with intelligence and empathy across all channels and formats, maintaining the distinct voice of each institution while producing content at the pace and volume required by a high-performance production studio. You mentor junior Copywriters, establish content standards, and collaborate closely with Art Directors and the Associate Creative Director.

What you will be doing:

• Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
• Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
• Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
• Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
• Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
• Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
• Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
• Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
• Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities

What you need to be great in this role:

• A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking
• Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts
• Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued
• Experience working in high-volume content production environments, with an organized, deadline-driven working style
• A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own

Gen AI & Agentic Thinking

• Advanced use of AI writing and content tools to enhance creative output and production efficiency
• Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking
• Ability to train others on effective AI tool usage within a copywriting context
• Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity
• At the time of this posting, the base salary for this position may range from CAD $114,750.00 to $128,250.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of [REDACTED]'s total compensation package.

Req ID: 17805

LI-SP1 #LI-REMOTE #LI-DIRECTOR

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of [REDACTED]'s total compensation package.

Salary Range

$114,750—$128,250 USD

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what's possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

[REDACTED], a part of [REDACTED], is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

[REDACTED] has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.