Principal User Experience Designer, Growth

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📋 Description

• Defines and drives the conversion optimization strategy across digital entry points and customer journeys.
• Identifies and prioritizes opportunities to improve user flows, reduce friction, and increase activation and conversion rates.
• Translates business objectives and user insights into a clear, data-driven roadmap of experience improvements.
• Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences.
• Establishes and executes a scalable experimentation and testing strategy to validate hypotheses and improve performance.
• Partners with analytics teams to define success metrics, interpret behavioral data, and measure impact of design changes.
• Applies advanced interaction design, user experience principles, and persuasive design techniques to deliver high-impact solutions.
• Collaborates with Product, Marketing, and Engineering to align on experience strategy and influence decision-making without direct authority.
• Develops and scales reusable design frameworks, patterns, and components to improve consistency and efficiency.
• Contributes to and evolves the enterprise design system to support scalable and high-performing experiences.
• Identifies gaps and opportunities across the broader end-to-end customer journey and recommends strategic improvements.
• Communicates design concepts, strategies, and results effectively to stakeholders and leadership.

🎯 Requirements

• Minimum of 10 years of experience in UX design, product design, or growth design.
• Demonstrated success improving conversion rates, funnel performance, or user engagement metrics.
• Experience designing and executing experimentation programs, including A/B and multivariate testing.
• Strong ability to analyze and interpret behavioral analytics and user data to inform design decisions.
• Advanced proficiency in interaction design, user experience principles, and systems thinking.
• Ability to influence cross-functional stakeholders and drive alignment without direct authority.
• Strong portfolio demonstrating measurable business impact and user-centered design solutions.
• Proficiency with design tools such as Figma and other modern UX platforms.
• Experience incorporating AI tools into design workflows preferred.
• Excellent communication, storytelling, and presentation skills.
• Bachelor's Degree or comparable qualifications in Design, Human-Computer Interaction, Psychology, or related field.

🏖️ Benefits

• Professional development opportunities

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