Lead Brand Designer (Hazel AI)

San Francisco, US
Posted 2 months ago

About this role

  • [REDACTED] is building the modern infrastructure for independent financial advisors. At the center of that future is Hazel — the AI platform for financial advisors that integrates across their tech stack and transforms data into actionable outcomes. Hazel represents the most ambitious expression of our brand: intelligent, calm, precise, and deeply human. Design plays a critical role in defining what that future looks and feels like
  • We're hiring a Lead Brand Designer to lead the visual evolution of Hazel across its entire ecosystem. This is not a support role. It's a leadership role within brand responsible for shaping how our AI product shows up across product surfaces, launches, campaigns, motion, storytelling, and emerging experiences
  • This designer will also partner closely with Product Design to influence the user experience of Hazel, ensuring brand and product feel unified and intentional. They will also collaborate with motion designers, illustrators, and cross-functional teams to bring new ideas to life across the Hazel surfaces. This role operates as a thought partner to Creative Leadership on new Hazel initiatives and long-term brand direction
  • Lead the visual design and ongoing evolution of the Hazel brand
  • Define and expand Hazel's design language across product marketing, launches, web, campaigns, and in-product brand moments
  • Partner closely with Product Design to influence UX direction and ensure cohesive brand expression
  • Collaborate with motion designers and illustrators to create immersive, forward-looking experiences
  • Translate complex AI capabilities into clear, elegant visual storytelling
  • Explore and responsibly integrate emerging tools and technologies into the creative workflow
  • Contribute to early-stage concepting for new Hazel initiatives and product expansions
  • Uphold and elevate craft standards across every touchpoint
  • What success looks like
  • Hazel has a distinctive, forward-looking visual identity that feels cohesive across product and brand
  • Creative output feels modern, intelligent, and unmistakably premium
  • Product and brand teams operate as a unified design force
  • The Hazel ecosystem becomes a benchmark for AI product storytelling in fintech

Benefits

  • Grow your career: [REDACTED] is a thoughtful, fast-growing company that values high achievers
  • Our success is your success: Be rewarded for doing great work - competitive compensation and equity for all team members
  • Take care of yourself: Health, dental, and vision coverage, available on your first day
  • Work-life integration: We work hard and respect everyone's whole selves
  • You're welcome here: [REDACTED] is proud to be an equal opportunity employer. We're committed to inclusivity

Benefits & Perks

Health insurance
Dental insurance
Vision insurance
Stock options
Learning budget

Recommended Skills for this Position

Visual Design
Design Systems
AI UX Design
Design Management
Storytelling
Cross-Functional Collaboration
Design Communication
Human-AI Interaction Design
Interaction Design
Emotional Design

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