Brand Design Lead

Overview

[REDACTED] is looking for a Creative Lead to serve as the main driver in defining and bringing to life the next chapter of the [REDACTED] brand. Reporting to the Senior Manager, Brand Marketing, this role will translate brand strategy into distinctive, compelling creative across the full customer journey.

This is a highly hands-on player/coach role. You’ll set the creative vision and standard for the brand while also designing and producing work yourself. You should be equally excited to concept a major campaign, design the assets that bring it to life, and provide direction to other creative partners.

You’ll initially operate as a lean creative team, partnering closely with our Brand Content Producer, Senior Copywriter, and external resources while helping identify, hire, and develop [REDACTED]’s internal creative capabilities over time.

You’ll work closely with Brand Marketing, Growth, Product Marketing, E-commerce, Content, and other cross-functional partners to create work that is distinctive, effective, and unmistakably [REDACTED].

What You Will Do

Creative Direction & Design

• Translate [REDACTED]’s brand strategy, positioning, consumer insights, and business objectives into compelling creative ideas and executions.
• Set and evolve [REDACTED]’s visual expression across the full customer journey, creating greater consistency and distinctiveness across channels.
• Concept and design creative yourself across campaigns, paid media, organic social, web, email, retail, events, and other brand touchpoints.
• Lead creative development for integrated brand campaigns, product launches, partnerships, and key marketing moments from concept through execution.
• Establish a high creative standard across design, typography, photography, video, motion, and storytelling.
• Evolve [REDACTED]’s visual identity and creative…