From Humiliation to Hope: Instagram Versus Reality!
This Story is About You
If you’ve ever felt stuck, stressed, or lost in life, these stories are for you. Our scars and success stories can become your shortcuts.
We share them to give you hope, inspiration, and concrete advice on how to turn your pain into power.
If you want more love, freedom, wealth, and joy, you’ve come to the right place. You can create your dream life. We all can.
And don’t limit your pursuit of happiness to your own life. You can work towards something bigger: the impact you have on the people around you and on humanity itself.
Who Are We? Two Hearts. One Mission. Zero Plan B.
We’re Rikke and Mads: founders of IxDF and soulmates on a shared mission.
This is our love story. Our love for each other and for our life’s mission: to empower people like you to design a life you truly love.
Why is it our life’s mission? Because our childhoods were shaped by hardship, dysfunction, and shame, but we used education and skills in design to build a life we love.
That’s why we pour our hearts into giving the same opportunity to every corner of humanity through IxDF. Since 2002, our mission has been to build design education of higher quality than anything taught in Silicon Valley companies or Ivy League universities.
Education Became Our Ticket Out of Pain, Shame, and Humiliation
I, Rikke, grew up on a near-bankrupt pig farm and went to school each day literally stinking of pigs.
In high school I won the award for “biggest loser with the ugliest clothes.” Yes, it was an actual graduation ceremony award. I “won” the award and was humiliated on stage in front of the entire high school. But shame and humiliation isn’t the end. It’s a powerful fertilizer, just like pig shit on a farm.
I thought I was too dumb to pursue my real dreams. I thought university was only for privileged kids who’d never, like me, had jobs scrubbing toilets or cleaning up human flesh from the floors of operating rooms.
I was destined to become a pig farmer, but access to high-quality education became my ticket out of the pigsty.
I, Mads, grew up in the shadows of a broken family, neglect, and a victim narrative.
My school class was ruled by bullies, and I lived in fear of being attacked with bike chains and knives. My teachers openly humiliated me and called me a loser. And as a child, I didn’t question those judgments but absorbed them as my truth. That is, until I chose to transmute my pain, humiliation and rage into forward motion and rewrite my identity.
Just like Rikke, education became my lifeline and obsession: it was my ticket out of misery and into a life full of opportunities.
We Fell Madly in Love: With Each Other and With Our Shared Mission
We met each other at the age of 30, fell madly in love and decided to dedicate our lives to building IxDF into the gold standard for design education. Growing up, we both used education to build a life we love. Now, it’s our life’s mission to help others to do the same.
That’s why “Design a life you love” isn’t just a tagline. It's the gift we give to our members, and we mean it from the bottom of our hearts. We help IxDF members build amazing careers and prosperous, meaningful lives for themselves. We’ve transformed our childhood pains into a positive societal contribution, and that gives our past suffering a purpose. From pain to purpose.
But Why Design Education?
Because great design has the single greatest potential to impact the world in a positive way.
It touches every moment that matters. It holds the power to change the world, one experience at a time.
Design is not just for people with “designer” as a job title. The goal of great design is to empower people to reach their goals with ease and efficiency. That’s why we’re all designers, regardless of job title.
When you create a website or app, you design the behavioral pathways that influence every tiny choice: the tap, the swipe, the spark of trust, and the moment a user becomes a customer.
When a nurse guides a mother through birth, she designs the very first moment of a new life: the breathing, the fear, the tenderness, the first cry, the miracle of being held for the first time. Every word, touch, and quiet instruction becomes an intentional act of design.
And when an undertaker prepares a funeral, they design the last chapter of a life: the silence, the muted colors, the hand resting on a coffin, the soft closing of a door, and the final moment of letting go.
Design is everywhere and in everything. Design is how we shape the human experience.
That’s why design skills hold enormous power for anyone, in any job. Just remember this: with great power comes great responsibility, and our responsibility is to empower people, not exploit them.
Instagram Versus Reality: The Mess Behind the Mission
Today, IxDF stands as a global leader in design education and the world's largest design education platform.
That may sound impressive, but it’s the classic case of Instagram versus reality.
We’ll tell you the completely honest story of our glamorous highs and brutal lows. Both the Instagram-worthy moments and the moments where everything went to hell.
So brace yourself for a rollercoaster ride.
Above all, remember that this story is not about us, but about you: We hope our story gives you hope, inspiration, and concrete methods to build your own dreams and help design a better world.
Your life will feel like crap from time to time. But you can turn pain into power. If you want the Instagram-worthy days, you need the crappy days too: they are your fertilizer.
Go for it. If we can design a life we love, you can too!
Sneak Peek Into Our Airbrushed Instagram-Worthy Lifestyle
We get to work side by side with our favorite person. Each other.
After twenty years together, we’ve never been more in love, more fulfilled, and felt more alive.
We travel the world full-time in one-month increments to create courses on great design. One month in Saint Tropez. Another in Gstaad in the Swiss Alps. Then Nepal, and then a luxury resort in Thailand.
We never travel alone. Our two sons are part of everything we do. They see the world, experience it firsthand, and make it their classroom. Each month brings a new country, a new adventure, and another chapter in their school of life.
We live, work, learn, and explore as a family.
We wake up grateful every morning that we have a life filled with love, meaning, passion, and freedom. And we’re grateful to help our members achieve the same. We celebrate every single success story our members share with us. These moments fill us with energy, gratitude, and motivation to do more. Their success is our success.
We’ve always worked 100% remotely, even back in 2010 when we heard people whisper “weirdos” as we sat under palm trees with our laptops: “Look at those two weirdos. They think they’re in an office!”
Well, joke was on them. We were in an office. The best office in the world.
Our Tree of Life: The Internet Coconut Palm
For years, IxDF’s success literally hung from a palm tree.
We bootstrapped IxDF with zero investment capital, so we cut costs to extremes. We moved to a Thai island so cheap it didn’t even have internet. IxDF’s life depended on catching a faint 3G signal from a neighboring island.
Our jungle Wi-Fi involved a coconut tree, a rope, a rock, a smartphone with a Thai SIM card, and some serious out-of-the-box thinking.
We tied the rope to Mads’s phone case, tied a rock to the other end, and hurled it over a proud coconut palm. We scrambled to catch the rock on the other side and hoisted the phone high into the branches, where it aimed straight at that elusive mast on the neighboring island.
Hallelujah. Our unhinged entrepreneurial hack worked. IxDF survived. Our dream survived.
We named it the Tree of Life: our internet coconut palm.
How To Build a Unicorn, Savage Style
To stretch every dollar and increase our financial runway, we lived on just $5.50 per day. That covered food, shelter, and life itself in a Thai bamboo hut.
Our neighbors were rats, bed bugs, frogs, and giant 3-meter lizards who roamed the piles of trash in search of a snack.
We had no running water and our meals consisted of rice and instant noodles. We watched our bodies deteriorate from malnutrition. It felt like starvation with a palm tree view.
Yes, we were dreaming of Silicon Valley while using a jungle as a toilet.
Feast your eyes on the IxDF Headquarters.
You might find this funny now, but mark our words: In a few years, IxDF will be a unicorn. And when it happens, you'll catch us on a podcast, TED stage, or major conference, dishing out some unconventional advice to budding entrepreneurs:
"If you're serious about building a unicorn, you'd better be savage enough to live in a jungle."
Entrepreneurship 101: Eating Insects at 80 km/h in a 1985 Toyota
They say extreme people get extreme results. We admit it: we're pretty extreme.
In Denmark, we bought a dumpster fire of a house to bootstrap IxDF and had to climb into the sewer to battle rats ourselves because we couldn’t afford pest control.
It was part of a brilliant (crazy?) master plan to increase our financial runway: turn the dark, moist, fungus-infected basement without windows into two nice rooms we could rent out to students to earn a basic income.
We strapped 25–50 kilo cement bags and demolition hammers onto our bikes because we couldn’t afford a car.
Mads’s sister saw our deep despair and gifted us an old rust bucket of a car, a 1985 Toyota Carina. But… we couldn’t afford repairs, so in the picture above you see us driving without a windshield and eating insects at 80 km/h.
We Breathed Fear of Bankruptcy for Breakfast
We breathed fear of bankruptcy for breakfast until we were in our 40s.
We couldn’t afford to buy a bed until we were 38. Every morning felt like a chiropractor’s business plan.
We know what life feels like when $1.50 for a shared café coffee is a rare luxury. For a decade, in our 30s, we shared a single coffee in cafés instead of buying one each—as a financial survival tactic.
From 2006 to 2013, every single cent we spent was a significant decision. Financially and emotionally, they were eight very long and brutal years. Mads had even pushed on since 2002.
In our “spare” time, we mopped floors, wiped bums, and renovated ruins to pay for the few pennies we needed for food.
The Love That Built IxDF: Two Hearts. One Mission. Zero Plan B.
We know what you’re thinking.
Building IxDF from scratch should have been impossible. It broke the rules of physics, business, and common sense. But our dream consumed every fiber of our being, and we were too busy to think about physics, reality, money, or other earthly constraints. We just knew in our hearts that we had to brute-force our dream into reality. We had zero plan B.
So we told reality to sit down and take notes: You can eat glass and walk through fire when you love someone the way we love each other, and when you share a mission that’s bigger than your own lives.
From our very first date, we knew we were meant to be. We had the same dream, the same drive. We’re perfectly unhinged, gritty, and obsessed in all the right ways:
Adventurous enough to hitchhike 500 km through a burning desert to a remote Bedouin village after just one week of dating.
Ambitious enough to start a tech company to compete with Hotmail (and succeed!).
Driven enough to sell peas at the side of the road at age 8.
Resilient enough to be humiliated while soaking your hands in human piss.
Persistent enough to sleep on cardboard boxes and pick up blood-soaked human flesh to pay for diving adventures and ultimate freedom.
Willing to take things to the extremes: do user research in operating theaters during live surgical procedures, with patients’ bodies laid open and a full view of their intestines.
Strong enough to face years of loneliness while friends got married and had children, and to live with the painful question, “What’s wrong with me?”
Visionary enough to pioneer online video-based courses way back when online learning was in its infancy. And ambitious enough to be able to attract the world’s best design experts to create our courses.
Unhinged enough to steal toilet paper to save money. Zero dignity, but also zero burn-rate.
Dedicated enough to turn down wedding invitations from friends (and lie to them) because we couldn’t afford to buy a gift, let alone the bachelor’s party.
Strong (or crazy?) enough to endure a decade of technical insolvency to build IxDF. On paper: bankrupt. In reality: trapped in a financial death spiral where every bill created shame and dread.
Even then, we turned down millions in investment capital to protect IxDF’s freedom and independence. But poverty is not freedom. Quite the opposite. We felt more tied down than at a Berlin bondage fest.
A year after our first IxDF paycheck, we lost it all again, had to lay off all IxDF employees, do a 180-degree pivot of our business model, and turn down speaking invitations at Google headquarters and Stanford University.
Stripping Down in a Berlin Park and a Million-Dollar Lunch
Truth be told, we’ve also got a few screws loose.
We told our bank advisor that money would never be a goal for IxDF, and that our only KPI is to serve other people and help them become successful. We told her we believe in karma: if we keep serving others, the universe will take care of us financially.
She thought we smoked pot. (We didn’t)
So, back in 2012 we were bold (crazy? desperate?) enough to casually ask for 1 million dollars over a 2-hour lunch with the CEO of one of the world’s biggest software companies—and convincing enough to actually get it!
When the money arrived, Mads fell apart in tears and vomit, but we still found the strength to decorate our table with Danish flags. Rikke cracked open an alcohol-free beer like it was champagne, and then... we did the unthinkable… we ordered TAKE-OUT!
And speaking of having a few screws lose…. We were also fearless enough to strip down in a public park in Berlin and ride an actual unicorn deep in the forests of Hungary on a team trip. We wanted to awaken the inner unicorn in each of our employees. To make them aim higher and chase their highest selves.
We were also unorthodox enough to launch a 40,000-Mile bike tour around planet earth—and get featured in TV, radio stations and news outlets like Forbes. We even got police escorts and university pep rallies to cheer for IxDF’s noble mission of democratizing design education!
The Darkness Behind the Instagram Filter
Today, our life looks like an airbrushed Instagram success story. And yes, we’ve truly built a life we love.
But remember, the tallest mountains cast the deepest shadows. Success doesn't rise in a vacuum. So, if you're going to read about our Instagram-worthy highs, you deserve to see just how deep we had to fall to earn them.
The Brutal Reality Behind our Success
This is me, Mads. I was supposed to spend quality time with our son, Felix. Instead, I passed out from exhaustion, collapsed on the grass, while Felix tried to wake me up. I felt like a fraud of a father, too broken to show up for my own son.
I’d been knocked out by a toxic mix of sugar, alcohol, SRRIs, weight training, long-distance running. All desperate attempts to force dopamine and serotonin into a system on the verge of collapse. We have similar pictures of Rikke, equally crushed.
Nature’s math is merciless and demands brutal symmetry: Every one of our Instagram-worthy moments is mirrored by a low of equal force. A darkness that sometimes felt savage and soul-stripping.
We knew that no one was coming to save us. We had to push on.
So, let’s pull back the curtain and show you what it really took to get here.
Black-Belts in BS, Betrayal, and Machiavellian Hellscape
From the very beginning, we built IxDF as a fully remote company on a foundation of radical trust—only to be exploited by others who saw that trust as weakness. Again and again. Betrayals came from the people we believed in and invested in.
We hired a high-paid management team, C-level executives we hoped would carry us forward, who instead turned out to be black belts in bullshit. Gas-lighting, nepotism, theft, Machiavellian power games, lies, manipulation, you name it. Millions of dollars lost.
Design influencers and self-proclaimed “gurus” have spread lies about IxDF just to boost their own status. Trolls. Haters. Opportunists feeding their egos by throwing stones at us.
A trusted IxDF employee who siphoned off money while he smiled in our Zoom meetings and asked about our sons. Or an employee who, with tears in his eyes, asked to borrow $15,000—then ghosted us the moment we asked about a plan for repayment. We never saw him or the money again.
Luckily, we had this view to keep us sane:
We also had to build a fully multi-national corporate architecture with four legal entities across four countries, anchored by a global HQ. Each entity with localized statutory compliance, multi-jurisdictional financial harmonization, payment gateways and banking infrastructures. It’s a soul-grinding continuum of legal entanglement, compliance recursion, and administrative entropy.
Let’s just be honest… it’s a bureaucratic NIGHTMARE.
We received pity from our friends and family when things were hard. But hard, focused work always has one outcome: success. As we gained success we realized that many old friends, and even family, were secretly hoping we’d fail. Not because they hated us, in fact we think they loved us, but because our success reminded them of everything they never dared to try.
Turn Pain Into Power. Turn Victimhood Into Agency
Should you feel sorry for us?
Nope, not for a single second. This is not victimhood Olympics or a pity contest.
All of it… every humiliation, every betrayal… made us grow. It made us resilient and helped build our character. We feel a deep sense of gratitude for every bit of hardship we’ve experienced.
Hardship is a powerful fertilizer. It grows character, wisdom, and courage.
And this is the reason we’re telling you our story in such a brutally honest way.
Our story is not about us, it’s about you: You will face chaos. You will feel stuck, broken, or betrayed. But you can turn your pain into power. Your wounds into wisdom.
Go for it! If two losers from a pig farm and a broken home can build a life we love, you can too!
Our Daily Lives Today? The Happily Ever After!
Like all good fairy tales, the story arc ends with a happily ever after. The treasure is worth the trials, and the bigger the dragon, the more epic the adventure becomes.
So what does our life look like today?
Today, IxDF is a global leader in online design education and the benchmark for design education worldwide.
We collaborate with some of the most impactful designers on the planet. The people who shape our world. We create courses and Master Classes with the father of User Experience Design, Don Norman, and industry leaders from NASA, Meta, MIT, and Google.
IxDF has become the global hub where brilliant minds in design and tech come together to create the world's best online design and AI education.
Our common goal is to make a dent in the universe of design, technology, and AI, not to be another generic, learn-it-all platform.
We’ve created:
Structured Career Programs that take you from first course to job-ready, or your next promotion, no matter your industry. The structured programs blend what employers want most: timeless human-centered design skills + strong AI skills. And they guide members to build case studies for their portfolio with step-by-step guidance.
Industry-leading online courses to raise your salary potential and open job opportunities. Our global experts will help you break into a career in design and AI by building on the skills you already have, even if you have zero design experience. If you already work in design, you can level up into senior and leadership roles and put yourself in line for the next promotion.
1-hour Master Classes to help you get the newest hands-on insider knowledge from global industry experts.
Bi-weekly live training and Q&As where you can show up for the live Master Class experience and ask global design and AI leaders your questions.
The World's Largest Design Job Board with IxDF Job Matching, we match you directly to jobs that fit your skills and lifestyle. Imagine what happens to your career when IxDF puts you in front of hundreds of top companies.
We’ll be forever grateful for the global experts who’ve trusted us and joined our mission in giving everyone around the world access to the world’s best design and AI education, even back when we were malnourished founders sitting in our bamboo hut headquarters with jungle Wi-Fi.
A Community with Heart and Soul
In a world that's becoming more artificial, lonely, and competitive, we also bring the heart back into career transformation and give our members a place to belong and the opportunity to meet the right people in their city. We know it’s tough to face the job market alone. At IxDF, we lift each other up, learn together, and spark friendships that grow your career.
Taking online courses and transitioning into a new career can feel lonely if you sit at home all alone. That’s why it’s so important for us to help you network, find your next job, and learn from your peers.
We still pinch ourselves that our Continent Managers help shape design-driven career transformation across six continents. We're proud to have hundreds of Local Groups, guided by Continent Managers, Country Managers, and Local Leaders. Together, they provide strategic and operational leadership that strengthens and extends IxDF's global impact.
We promise our members they can learn from global leaders while building their network and job opportunities locally. To fulfill that promise, IxDF must stay deeply rooted in local business and design ecosystems in every city.
We’re blown away by the commitment of the hundreds of incredible people who put their effort and love into designing a better world and community in their city. They tirelessly integrate IxDF’s global vision with on-the-ground insight. They use feedback from local businesses and design companies to inform our curriculum and help guide the evolution of our platform and the success of the members.
We're deeply humbled, and we'll never take that commitment for granted.
A Culture Built for High Performers With Heart
We're no longer two malnourished entrepreneurs working from our laundry room who borrow our parents' car to drive around Europe and record courses with the experts all by ourselves.
Today, we have the most incredible teams who live and work all over the planet.
We still work 100% remotely.
It was extremely tough to learn the lessons that empowered us to build a warm and efficient remote work culture. We were so close to giving up on our location-independent dream and we do understand why so many companies call back their employees to their offices. But when you press on and stand up every time you fail, you can indeed create a remote culture of excellence and high performance with a caring heart and soul.
When remote culture works, you get something that feels like pure magic.
We can find and collaborate with the absolute top talent with the warmest hearts from across the globe. We’re in awe of the dedication, skills, and proactive self-leadership our employees have. They make it possible to consistently create a dent in the universe.
Our employees consistently say they feel more connected to their colleagues than in their previous physical offices, and that they work more efficiently because there's no office ego or politics to distract them.
We've spent the last 23 years building our fully remote culture, so it brings out the best in everyone. Employees who come to IxDF find a work environment where they have the freedom and responsibility to become the best version of themselves.
With great freedom comes great responsibility. Remote work and a trust-based culture place real demands on each person, so it isn't for everyone. That's why we've created a seamless hiring process that attracts people with strong self-discipline and a genuine passion for their craft and our shared mission.
IxDF’s work culture is built for people who care about their craft, character, and contribution. If that sounds like you, you can see if we have an open position that fits you. But in fact, we're always eager to meet passionate, results-driven people. Even when we're not actively hiring, we'd love to hear from you if you think you're the perfect fit.
We're growing because UX design and AI skills are more in demand than ever, and you might be just the person we're waiting for.
What a Time to be Alive
We meet people every day who feel drained and uncertain about AI and their future. And undoubtedly, the world is undergoing an era of disruption.
The World Economic Forum expects 39% of today's skills to be transformed or become outdated by 2030 (World Economic Forum, Future of Jobs Report, 2025).
But the future looks surprisingly bright for designers: jobs in human-centered design and AI are on the rise faster than almost any other field.
The World Economic Forum projects 45% growth in UX/UI jobs by 2030. And PwC found that workers with strong AI skills earn a 56% wage premium on average (PwC, 2025, Global AI Jobs Barometer). Salaries for people who learn UX design are soaring, surpassing $200K in cities like San Francisco (Built In, 2026).
IxDF members are getting hired by the thousands. Why? Because we teach the human-centered skills AI cannot replace, and how to turn AI into your superpower. In any job and any industry.
If you feel the fear of the future creeping in, know this: you can turn AI into your advantage, not your competition. You can put yourself in a strong position for better roles, better pay, and more freedom.
We're humbled that we get to help the global workforce build confidence and real skills in a time of disruption and uncertainty. From their first course to their next job.
Today, we're grateful that our crazy dream came true: we get to serve people from every corner of the world and help them transition into one of the fastest-growing career spaces by giving them access to the most solid design education for a fee that’s accessible for almost everyone.
Here are three key takeaways from the World Economic Forum's Future of Jobs Report 2025, based on input from 1,000+ leading global employers representing 14+ million workers across 22 industries and 55 economies:
Technological skills are projected to grow in importance more rapidly than any other skills in the next five years, led by AI and big data along with technological literacy.
Human-centered design skills like creative thinking, empathy, systems thinking, analytical thinking, leadership, and social influence are rising rapidly.
About 170 million new jobs are expected to be created from 2025–2030.
The opportunity is enormous. And we're here to make sure you're ready for it.
Our Personal Life?
We believe that it’s possible to design a life you truly love when you focus on doing good for others. It has a surprising spillover effect on your own life. We've never had the imagination to dream up the incredible lives we live today, and we're forever grateful for the lesson: the more people you serve, the more you'll be rewarded.
Let’s start with our work-life balance: We don’t have one!
We work 12+ hours a day, no weekends, no holidays. Non-stop. Simply because we love what we do. IxDF is not a job. It is our life’s mission.
We raise our children inside that mission. They play, learn, and fish right beside our remote offices. They grow up with family, freedom, and purpose blended into one.
Check out the great fishing location behind us. When we travel, we ONLY live by lakes, rivers, and the ocean so our sons can fish as soon as they’ve done their daily reading, writing, AI, and math.
They often call us in for dinner after they’ve caught, cleaned, and cooked the meal themselves. They’re grounded, non-entitled, hard-working, empathic, and rarely waste time in front of a screen. They’re sons of nature.
Rikke was born on a pig farm, and that close connection to nature still shapes our family life and values.
We eat ultra-healthy. When our kids don’t catch dinner, we eat nutritious chef-prepared food. We exercise and grow together as a family and with our friends.
We invest in our health so we can keep growing IxDF and our lives for decades. We can do more pull-ups and push-ups than at 20.
And that’s what our date nights look like: running a marathon hand in hand in Antarctica.
We run marathons around the world to get high on life and love, and Mads once ran a marathon in circles around our house during COVID lockdown.
When we bring our remote teams together, Felix and August often lead the adventures, kayaking through mangroves and exploring remote beaches. Barefoot, they teach our IxDF teams about the local wildlife and culture. On a team trip in Thailand, Felix found a horseshoe crab washed up on the beach and showed everyone how locals prepare and sell them at nearby markets.
From Helicopters to Monasteries: The Adventure of Growing Design Skills
Design is everywhere and in everything. That’s why we travel the world to show you in our courses how design, both brilliant and broken, shapes all aspects of your everyday life.
And most importantly, together with IxDF’s hundreds of industry-leading designers and instructors, you’ll learn how to turn frustration into joy and complexity into simplicity.
You’ll instantly understand the principles of the circular user interface in an Apple Watch when you watch Rikke circling a famous stupa in Nepal in the middle of a thunderstorm. When you walk in circles around a stupa, you experience the same principles of orientation, flow, and continuous motion that make circular interfaces easy to use.
You’ll learn from the world itself, not from a slide deck.
We've gone to some unusual lengths to experience and capture the feeling of an exclusive customer experience, so we can teach you how to bring that same level of care to everyone.
That’s why we took a helicopter from Saint-Tropez to Monaco and got just the right footage for our courses. That way, you’ll learn to create that same feeling for the people you design for.
We even booked a private jet to learn what millionaires expect from a customer and user experience. That's how we democratize excellent user experience in tight collaboration with you.
We crawl through deep, dark, muddy tunnels because even the rawest corners of nature hold inspiration for world-class user experiences.
We've even been invited to a monastery to celebrate with royalty. And yes, we of course brought the cameras to capture design thinking in action.
You get to experience it all firsthand: we invite you into the jet, helicopter, sacred stupa, and muddy tunnels in our courses, alongside best practices from the world's leading designers.
Now It’s Your Turn: Design a Life You Love and a Future That Feels More Human
We started by saying that our story is about you, not us.
The biggest obstacle to everything you dream of—wealth, love, purpose, creativity, freedom—is often yourself.
If you feel stuck, unfulfilled or lost, it’s time to believe in yourself and design a life you love.
And it’s not just about you, your salary, and your career. You can work towards something bigger than yourself: the impact you have on the people around you.
In a world that’s becoming more artificial, lonely, and divisive, you can help bring the heart back.
We need people like you who choose to care. Together, we can build a future that feels more human, more connected, and more alive. What greater purpose could there be?
With gratitude and love, Rikke and Mads
