Get Your Free Template for "What-How-Why Method"

The What-How-Why method is a tool that you can use while observing people to help you dive into your observations and derive deeper levels of understanding. With the What-How-Why method, you start with concrete observations — the What — and from there move to higher levels of abstraction — asking How — and then finally you arrive at the Why—i.e., the emotional drivers behind people’s behaviours. This method is extremely useful for you to analyse images that you might have taken while observing your users—learn more about it by downloading this template.

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What-How-Why Method
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