The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #fcda0c0d-d1df-400e-8232-1e8662b5c4ae) has been conferred upon Tom Gülenman with a Top 10% Course Taker Distinction in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.
This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.
By completing this curriculum to the standards of the IxDF Educational Codex, Tom Gülenman has demonstrated mastery of how to:
Make the business case for UX using cost-benefit analysis, ROI frameworks, and KPIs to connect UX work directly to revenue, retention, and growth.
Assess and advance UX maturity by conducting a UX maturity audit, scoring an organization's current state, and identifying the specific process areas that need improvement.
Build a UX Roadmap with staffing requirements, role clarification, and action plans custom-fit to a specific organization's conditions to turn strategy into execution.
Map the current UX reality against the ideal state, so the gap becomes visible and actionable.
Integrate UX into Agile and Lean workflows to embed research and design into sprint cycles without slowing delivery.
Run design studios that bring developers, product managers, and stakeholders into the design process to produce rapid wireframe solutions and cross-functional buy-in simultaneously.
Conduct field studies using ethnographic field research to uncover real user behavior, needs, and pain points in context.
Develop field-data-driven personas from real behavioral data so product decisions are informed by what users actually need.
Evaluate designs against established usability principles to identify issues and align teams around evidence-based decisions.
Create journey maps that cover the full end-to-end user experience across all touchpoints.
Restructure an org chart for UX influence so UX is positioned where it can shape product strategy and organizational decisions.
Hire and build a UX team.
Apply the 12 characteristics of outside-in design to drive evidence-based decision-making across the organization
Apply User-Centered Design and Design Thinking methodologies to connect research, design, and refinement into a repeatable practice.
Duesseldorf, Germany
Tom Gülenman
BMS Corporate Solutions GmbH
Share this permanent link to verify the authenticity of this credential:
https://ixdf.org/members/tom-gulenman/certificate/course/fcda0c0d-d1df-400e-8232-1e8662b5c4ae
Distinctions are conferred upon Tom Gülenman in formal recognition of their notable
achievements and
contributions, as stipulated by the IxDF Educational
Codex.
IxDF Certified
Course Completer
IxDF Top 10%
Course Taker
IxDF Course Certificates are awarded to Tom Gülenman in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
IxDF Course Certificates are awarded to Tom Gülenman in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
This IxDF Membership Certificate (ID #mc_V3G5mL907) has been issued to Tom Gülenman in formal recognition of their membership of the Interaction Design Foundation (IxDF).
The authenticity of this membership certificate can be verified on this permanent link.
