IxDF Certificate of Completion

Emotional Design — How to Make Products People Will Love

IxDF Course Certificate awarded to Sultan Simge Coşkun for completing the "Emotional Design — How to Make Products People Will Love" course

The Interaction Design Foundation (IxDF) hereby certifies that the IxDF Course Certificate (ID #b30b6cdd-856e-4df9-85b4-c4db17e14c5a) has been conferred upon Sultan Simge Coşkun in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex. View Course Curriculum.

This document serves as the official record of the above credential. Third parties may reference the certificate ID to verify its authenticity. The Interaction Design Foundation maintains permanent records of all credentials issued.

Verified Competencies Demonstrated by Sultan Simge Coşkun

By completing this curriculum to the standards of the IxDF Educational Codex, Sultan Simge Coşkun has demonstrated mastery of how to:

  • Use the psychology of emotion to shape how a product makes people feel, so that it earns a place in users' lives.

  • Make sense of why a product succeeds or struggles by evaluating it against Don Norman's three levels of design (visceral, behavioral, and reflective).

  • Justify emotional-design decisions to teams and stakeholders using established frameworks and evidence rather than intuition.

  • Design across the full experience arc, accounting for anticipation, the moment of use, and the story a user tells afterward.

  • Apply color, imagery, and typography to influence emotional response and behavior.

  • Use branding and advertising techniques that engage users on a reflective level.

  • Apply the aesthetic-usability effect to make visual choices that earn user confidence.

  • Shape how a design feels before conscious evaluation by applying the cognitive and affective systems

  • Map design decisions to user motivation using Maslow's hierarchy of needs.

  • Target instinct, emotion, and reason across applied design areas using MacLean's Triune Brain model.

  • Determine when positive, neutral, or negative emotion best serves a product, including the deliberate use of negative affect.

  • Strengthen user attachment by applying the product-emotion cycle and the factors behind human-product connection.

  • Explain how emotion supports decision-making and attention, not just feeling.

  • Distinguish emotion, mood, and affect, and account for how a user's current mood shapes their response to a design.

  • Assess emotional states using the valence and arousal dimensions of affect, and deepen engagement through the concepts of flow, the "happy mean," and enchantment.

  • IxDF Local
 Group Member
    IxDF Local Group Member distinction: Member of an IxDF Local Group
  • IxDF Master
 Class Learner
    IxDF Master Class Learner distinction: Completed one or more IxDF Master Classes
  • IxDF Certified
 Course Completer
    IxDF Certified Course Completer distinction: Completed one or more IxDF Courses.

İstanbul, Turkey

Sultan Simge Coşkun

UX Designer at Asis Electronic

IxDF Distinctions

Distinctions are conferred upon Sultan Simge Coşkun in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.

IxDF Certified
 Course Completer Distinction IxDF Certified Course Completer
Completed one or more
IxDF Courses.
IxDF Local
 Group Member Distinction IxDF Local Group Member
Member of an
IxDF Local Group
IxDF Master
 Class Learner Distinction IxDF Master Class Learner
Completed one or more
IxDF Master Classes

Certificates Earned
by Sultan Simge Coşkun

IxDF Course Certificates are awarded to Sultan Simge Coşkun in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.

View Certificate
Emotional Design — How to Make Products People Will Love certificate

Emotional Design — How to Make Products People Will Love

View Certificate

IxDF Master Class Certificates Earned

IxDF Master Class Certificates are awarded to Sultan Simge Coşkun in formal recognition of their attendance and ongoing commitment to learning from industry leaders.

View Certificate
Radical Participatory Design: Insights From NASA’s Service Design Lead certificate

Radical Participatory Design: Insights From NASA’s Service Design Lead

View Certificate

IxDF Membership Certificate

This IxDF Membership Certificate (ID #mc_WmFJ08kRT) has been issued to Sultan Simge Coşkun in formal recognition of their membership of the Interaction Design Foundation (IxDF).

The authenticity of this membership certificate can be verified on this permanent link.

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