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I’m an entrepreneur, product strategist, and service designer with 25+ years designing digital products across healthcare, enterprise software, and emerging technologies. I currently lead design work in medtech while completing a Master of Design degree. My research explores how design teams make critical decisions through the Key Moments Method, a framework for understanding how stakeholder values become embedded in products and service workflows. I’m interested in bridging research and practice to improve complex product development.
IxDF Distinctions
Distinctions are conferred upon Michael Fergusson in formal recognition of their notable achievements and contributions, as stipulated by the IxDF Educational Codex.
IxDF Certified
Course Completer
IxDF Courses.
IxDF Community Influencer
to IxDF Conversations
IxDF Local
Group Member
IxDF Local Group
IxDF Master
Class Learner
IxDF Master Classes
IxDF Top 10%
Course Taker
with a score of 90%
Local Groups
Certificates Earned
by Michael Fergusson
IxDF Course Certificates are awarded to Michael Fergusson in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
Certificates Earned
by Michael Fergusson
IxDF Course Certificates are awarded to Michael Fergusson in formal recognition of completing evidence-based curricula taught by industry leaders, to the standards established by the IxDF Educational Codex.
AI for Designers
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Journey Mapping
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IxDF Master Class Certificates Earned
IxDF Master Class Certificates are awarded to Michael Fergusson in formal recognition of their attendance and ongoing commitment to learning from industry leaders.
Agentic AI for Everyone: How to Integrate Agents into Your Day-to-Day Work
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How to Build Agentic AI Workflows for Product Design: Go from Prompts to Systems
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AI in Healthcare UX: How You Can Design Trustworthy Interfaces in High-Stakes Environments
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Conversation Design: Practical Tips for AI Design
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Human-Centered Design for AI
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How to Elevate the User Experience of AI with Design Patterns
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AI for Design Systems: How to Stay Ahead and Lead
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The AI Playbook: How to Capitalize on Machine Learning
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Get Ahead in Product Design with AI
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IxDF Membership Certificate
This IxDF Membership Certificate (ID #mc_michael-fergusson) has been issued to Michael Fergusson in formal recognition of their membership of the Interaction Design Foundation (IxDF).
The authenticity of this membership certificate can be verified on this permanent link.
