La Estrella, Colombia
Alejandro Cadavid
Senior UX / UI Designer at Clevertech

Por motivos de seguridad y logística del evento, sólo se puede reservar entradas en Eventbrite:
https://www.eventbrite.es/e/entradas-usabilidad-a-...
En el diseño de productos digitales cada vez es más común la investigación desde una perspectiva cuantitativa y cualitativa. Hoy por hoy son comunes prácticas como los tests con usuarios, A/B Testing, evaluaciones heurísticas entre otras metodologías para la optimización de experiencias, pero son pocas las veces que nos preguntamos si los hallazgos o problemas encontrados pueden llegar a ser solucionados bajo el uso adecuado de las Microinteracciones.
En este espacio JuanFer compartirá con uds cómo entender las Microinteracciones desde una perspectiva teórica haciendo del prototipado un momento de análisis con mayor sentido y valor para el producto. Contará cómo se de-construye minuciosamente el concepto de Micro interacción en 4 áreas básicas : Principio - Técnica - Valor y propiedad. A su vez demostrará a partir de ejemplos cómo el uso adecuado de las Microinteracciones pueden impactar el ROI de la compañía. Para terminar explicará el uso de un framework metodológico que ha ido creando a través de su carrera profesional como UX Designer para saber cómo y cuándo aplicar los principios de micro interacción y la forma adecuada de generar empatía en el proceso de vender la solución frente a los stakeholders y desarrolladores.
Juan Fernando Murcia actualmente trabaja como Team Lead para el equipo de UX en Zagalabs Bogotá; ha trabajado como Diseñador de Experiencia de usuario en diferentes compañías como la Digital Factory en el Banco Colpatria del grupo ScotiaBank, Mass Digital, Sancho BBDO y Leo Burnett. Tiene alrededor de 17 premios en diferentes categorías digitales de Crafting y de User Interface. También ha realizado charlas evangelistas en pro del uso de Microinteracciones en la universidad Jorge Tadeo Lozano.
Meetup de nivel Intermedio
Fecha: 29 de Agosto, 2018
Hora: 6:30 pm — 9:00 pm
Registro: 6:00 pm — 6:30 pm
Lugar: Auditorio San Fernando Plaza.
Carrera 43 a # 1-50 Torre 1, Medellín, Antioquia.
La Estrella, Colombia
Alejandro Cadavid
Senior UX / UI Designer at Clevertech
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.
You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.
Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.
Your IxDF Local Leader organizes meetups based on what members want most. As an IxDF member, you can also plan and create your own meetups. Sessions range from hands-on and structured to relaxed and informal.
Some examples of what you'll find:
Presentations from local designers, followed by Q&A
Lightning talks where members share lessons learned from real projects
Workshops where you work through a real design challenge together
Portfolio reviews where you get honest, practical feedback
Coffee meetups and design dinners with open conversations about where the industry is heading
Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.
What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
Yes, absolutely!
Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.
IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.
You'll fit right in regardless of your background.
In a world that's getting more artificial and competitive, IxDF brings the heart back, so you never have to face the job market alone.
Learn together, get mentored, find your next job, and build friendships that grow your career.