📌 tech.fast: Storytelling in Design (Co-host Softhouse)

Date and time: Thu, Sep 11, 2025; 06:30 – 07:30 UTC
Location: Malmö, Sweden

About the Meetup

© Interaction Design Foundation, CC BY-SA 4.0

To every great story there’s a bit of magic involved, and so there is for products and services that just work, delivering the right content, answers, interactions, and notifications at just the right time, on the right device, and to the right user.

Drawing on tried and tested storytelling principles from film and fiction and applying them to the context of UX, product, and business, this talk explores how we can use storytelling to instil that bit of magic in the products and services we create – especially in an era where AI is making the once impossible feel natural and deeply personalised. Anna shares why storytelling and AI go hand in hand, and how it can provide practical frameworks for building better, more trustworthy and ethical experiences that move users into action and result in healthier bottom lines for the business.

📅 Date: September 11
🕐 Time: 08.30-09.30 CET
💶 Cost: Free
🔈 Anna Dahlström (strategic UX and storytelling consultant and author of Storytelling in Design (O’Reilly))
📍Carlsgatan 12 A, Malmö - Softhouse
🎫 Register Now: https://softhouse-consulting.confetti.events/techfast-storytelling-in-design?__hstc=19482983.4f801b7b3893fd3fcc57266d3ac27c33.1739277024628.1754396897635.1755644754962.35&__hssc=19482983.2.1755644754962&__hsfp=2598841129
❗️Remember to register and come have some 🥪☕️

>>> IxDF- Interaction Design Foundation Non-member attendees are also welcome <<<

About Anna Dahlström
Anna Dahlström is a strategic UX and storytelling consultant and author of Storytelling in Design (O’Reilly). With 23+ years of experience across startups, global brands, and agencies, she helps organisations and teams break down silos, solve the right problems, and create cohesive, human-centred products and services, as well as apply the power of storytelling to confidently present work, influence stakeholders, and drive action.

Anna is a seasoned speaker and have given talks and workshops at events including SXSW, UX London, and Web Summit. She’s also the founder of UX Fika and host of The UX Fika Podcast and a mum of two.

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Hosted By

IxDF Design League Coach distinction: IxDF Design League Coach
IxDF Continent Manager distinction: IxDF Continent Manager of a continent
IxDF Local Leader distinction: Local Leader of an IxDF Local Group
IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
+6

Helsingborg, Sweden

Nashmil Mobasseri

Senior Product Designer, Complex Systems UX & Accessibility at IxDF Design League Coaches

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