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IxDF Utrecht
Social UX: Help your customers fall in love with your product

Social UX: Help your customers fall in love with your product

Date and time: Wed, Sep 26, 2018; 16:00 – 19:00 UTC
Location: Utrecht, Netherlands

About the Meetup

Social UX: How to help your customers fall in love with your product & selling half a glass of water.

Wednesday night we gather together to see how knowledge from UX design, psychology, marketing and empathy can help us in understanding & building meaningful relationships with our users and clients. Two visionaries from the field will enrich us with practical experiences and tips you can safely try out at home.

Speakers:

Why do people fall in love with a product? And how can we build love-worthy products? Join Brian, Actor & Human Experience Designer, as he walks us through how empathy & storytelling help us build products that empower people to do things they couldn’t do before.

After that, Mark, Art Director and Strategist at Motivo, will take us on a journey through the universe using Matter, Motion and Meaning, coupled with examples of good and bad usage (or no usage at all) of data and infrastructure, customer/donor journeys and his experience on what works in the online landscape.

Agenda?

18.00. Doors open, grab a coffee or tea

18.15 - 18.45. Kick-off & intro

18.45 - 19.30.

Brian Pagán, Actor & Human Experience Designer: Storytelling for Sustainable Behavior Change

19.30 - 20.30. Mark Eikema Art Director at Motivo: Selling half a glass of water and how the fundamental elements of the Universe can help us.

20.30 - 21.00.

Take the ‘Stage’: share your experiences

After 21.00 --> Drinks @ De Utrechter.

(Book your tickets, €5 for coffee and tea via Eventbrite: https://social-ux-help-your-customers-fall-in-love... )

What do you get from this meetup?

Informal, open discussions with a broad audience
Practical tips to use for your own website, product or campaign
Potential partnerships between UX students, digital natives and entrepreneurs

What is Social UX?

Local but international & informal meetup in cooperation with Interaction Design Foundation (IDF) & Social Impact Factory. Putting people first. Human-centered ideas. Design Thinking.

Not restricted to any title, profession or religion. An experimental LAB we enter together to create better, more meaningful relationships with people (clients, users, stakeholders).

The Red Thread: by understanding and connecting with people’s needs and not losing them during the design & decision making process when it comes to websites, products and experiences you will:

Be able to create more successful, meaningful products and experiences
Loose less time working backwards (after a launch, fixing the mistakes)
Avoid frustration of unsuccessful product launches
Avoid waste (of money and time)

Extra info:

Hungry? Dinner (Social-meal) available at De Utrechter between 17.00 - 18.00pm.

Soup €6,50
Soup, salad & bread €9,50

Book via Zita.

Interested in hosting a session or presenting a case? Email: i[email protected]

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Hosted By

Utrecht, Netherlands

Zita Dusa

Freelance Online {Content} Marketeer | UX & Design Thinking Advocate at SKSMA

Why Join

Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.

Questions? We've Got Answers

An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.

IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.

You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.

You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.

Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.

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Your IxDF Local Leader organizes meetups based on what members want most. As an IxDF member, you can also plan and create your own meetups. Sessions range from hands-on and structured to relaxed and informal.

Some examples of what you'll find:

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What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.

Yes, absolutely!

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