Social UX: Help your customers fall in love with your product

Add to your calendar:

Social UX: How to help your customers fall in love with your product & selling half a glass of water.

Wednesday night we gather together to see how knowledge from UX design, psychology, marketing and empathy can help us in understanding & building meaningful relationships with our users and clients. Two visionaries from the field will enrich us with practical experiences and tips you can safely try out at home.

Speakers:

Why do people fall in love with a product? And how can we build love-worthy products? Join Brian, Actor & Human Experience Designer, as he walks us through how empathy & storytelling help us build products that empower people to do things they couldn’t do before.

After that, Mark, Art Director and Strategist at Motivo, will take us on a journey through the universe using Matter, Motion and Meaning, coupled with examples of good and bad usage (or no usage at all) of data and infrastructure, customer/donor journeys and his experience on what works in the online landscape.

Agenda?

18.00. Doors open, grab a coffee or tea

18.15 - 18.45. Kick-off & intro

18.45 - 19.30.

Brian Pagán, Actor & Human Experience Designer: Storytelling for Sustainable Behavior Change

19.30 - 20.30. Mark Eikema Art Director at Motivo: Selling half a glass of water and how the fundamental elements of the Universe can help us.

20.30 - 21.00.

Take the ‘Stage’: share your experiences

After 21.00 --> Drinks @ De Utrechter.

(Book your tickets, €5 for coffee and tea via Eventbrite: https://social-ux-help-your-customers-fall-in-love... )

What do you get from this meetup?

  • Informal, open discussions with a broad audience
  • Practical tips to use for your own website, product or campaign
  • Potential partnerships between UX students, digital natives and entrepreneurs

What is Social UX?

Local but international & informal meetup in cooperation with Interaction Design Foundation (IDF) & Social Impact Factory. Putting people first. Human-centered ideas. Design Thinking.

Not restricted to any title, profession or religion. An experimental LAB we enter together to create better, more meaningful relationships with people (clients, users, stakeholders).

The Red Thread: by understanding and connecting with people’s needs and not losing them during the design & decision making process when it comes to websites, products and experiences you will:

  1. Be able to create more successful, meaningful products and experiences
  2. Loose less time working backwards (after a launch, fixing the mistakes)
  3. Avoid frustration of unsuccessful product launches
  4. Avoid waste (of money and time)

Extra info:

Hungry? Dinner (Social-meal) available at De Utrechter between 17.00 - 18.00pm.

  • Soup €6,50
  • Soup, salad & bread €9,50

Book via Zita.

Interested in hosting a session or presenting a case? Email: info@zitadusa.com

View meetup details

Social UX: Help your customers fall in love with your product

Date
Time
IxDF Utrecht
3+ people going
Address

Social Impact Factory Utrecht

40 Vredenburg

Free to Join

Attendance is free.

No IxDF membership required.

Why Join?

Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.

Join us to make lifelong friendships over coffee and a shared love of design! ❤️

Meetup Conversation

View Zita Dusa

by Zita Dusa

Hi all! Please use this discussion thread to discuss Social UX: Help your customers fall in love with your product held on Sep 26, 2018. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
2
  1. View Martine Werensteijn

    by Martine Werensteijn

    Hi Zita,
    I would love to join this meeting. Have a little struggle with my agenda but I hope I can work that out :)

    Martine


    2
    1
    View Zita Dusa

    by Zita Dusa

    Hey Martine, Great to hear. Hope your agenda can make it work :-) See you, Zita

    0
  2. View GJ Slob

    by GJ Slob

    • IxDF Top 10%
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      IxDF Assiduous Learner Award distinction: Complete 5 IxDF Courses to be awarded this distinction.
    • IxDF 
Community Explorer
      IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
      IxDF Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
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    Attending too :)

    2
    1
  3. View Joke Hoogeduin

    by Joke Hoogeduin

    Hi Zita,

    I plan to be there! Thanks for organising this.

    And I've put a message on the Nijmegen and Deventer discussion boards. It's very quiet there and some members would really like to meet others.

    I live in Arnhem. So if others will be traveling from or through that area maybe we could travel together by train or car.

    1
    1
    View Zita Dusa

    by Zita Dusa

    Thats really great Joke! Please do spread the word. Lets bring the community alive together :-)

    1
  4. View Martine Werensteijn

    by Martine Werensteijn

    Sadly enough I couldn't make it :( Was really looking forward to it. Hope you had a great meeting and love to see you next time!

    0
    0

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Local Leaders of IxDF Utrecht

Rianne Wieringa

Rianne Wieringa

UX designer

Utrecht, Netherlands
  • IxDF
 Local Leader
    Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
    IxDF Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
  • IxDF 
Community Leader
    Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
    IxDF Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
  • IxDF
 Best-in-Class
    Complete an IxDF course with a score of 100% to be awarded this distinction.
    IxDF Best-in-Class distinction: Complete an IxDF course with a score of 100% to be awarded this distinction.
  • IxDF Connected Professional
    Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
    IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
  • More distinctions
    +8
    and 8 more IxDF Distinctions
Merve Ali Oglou

Merve Ali Oglou

Velserbroek, Netherlands
  • IxDF
 Local Leader
    Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
    IxDF Local Leader distinction: Take up the position of Local Leader in an IxDF Local Group to be awarded this distinction.
  • IxDF 
Community Leader
    Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
    IxDF Community Leader distinction: Become an IxDF Local Leader, Country Manager, or Continent Manager to receive this distinction. As a community leader, you help members grow, amplify design education, and shape the future of your local and global design community.
  • IxDF Connected Professional
    Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
    IxDF Connected Professional distinction: Attending 10 IxDF Meetups shows you’ve built meaningful connections, contributed your voice, and become a recognized part of the IxDF community. This distinction honors your ongoing engagement and the real opportunities it creates for your growth, visibility, and impact.
  • IxDF 
Community Explorer
    IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
    IxDF Community Explorer distinction: IxDF Meetups expand your perspective, grow your network, and unlock new career opportunities. Attend at least three to earn this distinction and show your commitment to connecting, contributing, and advancing within the IxDF community.
  • More distinctions
    +3
    and 3 more IxDF Distinctions

Questions? We've Got Answers

What is an IxDF Local Group and why should I join one?

An IxDF Local Group is a meeting point for people with a passion for design in your city.

You don't need to be a designer, just passionate about great design and how it can improve your work and career.

Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café, a creative space or a local company. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.

We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a café can ignite collaborations and friendships that last a lifetime.

You'll also have a private and exclusive online forum where you can openly get help and career advice.

Simply put, we learn together and smile together.

You'll expand your career network, discover new skills, explore job opportunities, meet potential clients, or even find your next dedicated team member when you join an xDF Local Group.

Remember: Your network is your net worth.

What goes on in an IxDF Local Group?

Your IxDF Local Group is led by an IxDF Local Leader and serves as a vibrant hub where you can network, learn and grow.

Here's what you can expect:

  • A community of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.

  • Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café or a creative space. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.

  • We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a cafe can ignite collaborations and friendships that last a lifetime.

  • You don't have to be a designer, just passionate about great design and how it can improve your work and career. Design skills make you valuable - in any job and any industry.

  • You'll also have a private and exclusive online forum where you can openly get help and career advice.

  • We help each other find new career opportunities and jobs.

  • We also host more formal workshops to share knowledge and learn from each other, e.g., case studies, success stories and practical experiences.

  • We have ongoing conversations about current design topics and local opportunities, which can help you stay ahead of industry developments and identify career opportunities.

  • And lastly, peer-led sessions focused on specific design challenges that will help you build expertise and sharpen your problem-solving skills.

In other words, we learn together and smile together. We lift each other up.

I'm not even a designer. Should I still join an IxDF Local Group?

Yes, absolutely!

IxDF Local Groups are for everyone, regardless of your professional background.

Design skills make you valuable. In any job and any industry. That's why our IxDF Local Groups are not just for professional designers. They're communities of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.

No matter what your job currently is, you'll find a supportive community to connect and grow with.

Each meetup is a chance to grow, learn, and connect with passionate professionals like yourself. Even small gatherings create big opportunities for personal and professional growth.

Learn Together.
Smile Together

In a world that's getting more artificial, lonely, and competitive, IxDF brings the heart back.

We're a community with heart and soul, so you never have to face the job market alone. At IxDF, we lift each other up, learn together, and spark friendships that grow your career.

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