La Estrella, Colombia
Alejandro Cadavid
Senior UX / UI Designer at Clevertech
Señales de Humanos & Usabilidad y diseño para SEO
- Date and time
- Location
- Medellin, Colombia
About the Meetup
Señales de Humanos
"La señales son tan antiguas como la humanidad y tan extensas como el mundo."
Resumen
Nicolás Sanín R, Directo Creativo, nos compartirá su charla “Señales de Humanos”, en la cual se abordaran temas como la comprensión de interacciones entre los seres humanos y los elementos de un sistema y como la experiencia de usuario (UX) se aplica en el mundo físico y tridimensional.
Contexto
Esta charla comenzará con un pequeño recorrido histórico desde los romanos hasta los millenials, pasando por diferentes épocas y escuelas, diseñadores, filosofías y conceptos, tales como: Inclusión, Señalética, Way Finding. Se finalizará con aspectos más técnicos donde se revisaran los métodos, normativas, criterios y algunos códigos.
Sobre el Speaker
Nicolás Sanín R. es diseñador gráfico independiente, tiene más de 10 años de experiencia. Además ha ocupado cargos en varias empresas como: Diseñador, Visual Merchandising, Director Creativo, Director de Marca.
Administra su oficina desde el 2008, empresa dedicada a la creación y el manejo de marcas, señalética, vitrinismo, decoración y diseño interior. Además es profesor de cátedra en dos universidades, lo cual le ha permitido desarrollar la capacidad de interpretar, dirigir y traducir las ideas en propuestas.
Twitter: @SaninNicolas
IG: @nicolasanin
Usabilidad y diseño para SEO: la intención de búsqueda como factor de posicionamiento.
El desarrollo web incluye varias dimensiones, dos de ellas, quizás las más importantes, son la usabilidad y la optimización para el posicionamiento en buscadores. Ambas, pese a ser importantes, parecen ir en direcciones opuestas en muchas ocasiones.
Afortunadamente el panorama SEO este 2019 cambia considerablemente esta realidad, ahora no solo los objetivos UX/UI pueden apoyar a una buena estrategia SEO, sino que la información técnica e investigativa de un buen SEO podrá aportar a un buen diseño de experiencia de usuario. Aquí hablaremos de cómo empiezan a converger estas áreas y sobre cómo en conjunto pueden ayudar a cumplir con los objetivos comerciales del cliente.
Sobre el Speaker
Daniél González es Publicista profesional y magister en Investigación de Medios con 5 años de experiencia en Marketing Digital. Especializado en métricas, SEM y SEO. Actualmente trabaja como especialista en SEO técnico en Habitant. Le gusta el café y cacharrear.
Twitter: @xzorex
IG: @coffeenautic
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What is an IxDF Local Group and why should I join one?
What is an IxDF Local Group and why should I join one?
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What goes on in an IxDF Local Group?
What goes on in an IxDF Local Group?
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I'm not even a designer. Should I still join an IxDF Local Group?
I'm not even a designer. Should I still join an IxDF Local Group?
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