Chin Chin started out as a visual communication designer, with her role expanding towards strategic experience design. She is a person who is always looking to learn so she can acquire skills to help her career as well as her clients.
Over the course of her work, Chin Chin has collected different experiences in design and product management. She has worked across multiple industries including consumer electronics, household appliances, computers, food and beverage and digital services.
Since 2016, Chin Chin has been managing Somia Customer Experience, a consultancy specialising in Product Innovation and Strategic Design. Chin has honed her craft working in multinationals, new ventures, as well as her own start-up. With her experience, she helps businesses identify their business needs to rightly frame what is needed to generate thoughtful value propositions.
Chin is also an animal lover at heart which led her to start and manage the brand and marketing of a social enterprise, GOOOD Pet Collars, in 2010. She also organised 9LivesShow, an art and design exhibition to bring awareness to care for community cats, as part of the Singapore Design Week 2017 and 2019.
Join us to hear us cover: - Challenges & learnings running a boutique UX consultancy - Managing remote research/design teams - Working in UX field research in countries like Indonesia - How does coaching help you be a better UX-er?
IxDF Connected Professional distinction: Attended 10 or more IxDF Meetups
IxDF Social
Impact Award distinction: Significantly helped other
IxDF Members
IxDF
Community Explorer distinction: Attended 3 IxDF Meetups
IxDF
Meetup Organizer distinction: Organized meet-up(s) for
an IxDF Local Group
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Singapore
Daylon Soh
Design Educator at CuriousCore
View Profile
Why Join
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
Questions? We've Got Answers
What is an IxDF Local Group and why should I join one?
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.
You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.
Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.
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What goes on in an IxDF Local Group?
Your IxDF Local Leader organizes meetups based on what members want most. Sessions range from hands-on and structured to relaxed and informal.
Some examples of what you'll find:
Presentations from local designers, followed by Q&A
Lightning talks where members share lessons learned from real projects
Workshops where you work through a real design challenge together
Portfolio reviews where you get honest, practical feedback
Coffee meetups and design dinners with open conversations about where the industry is heading
Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.
What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.
IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.
You'll fit right in regardless of your background.
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
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