In recent months, prompt engineering has become one of the most talked-about topics in AI and design. But is writing “the right prompt” really the core of the experience?
In this meetup, we’ll explore a growing shift in perspective: 👉 the prompt is only the surface. The real behavior of AI agents is shaped by how data, knowledge bases, and cognitive workflows are designed underneath.
Using the metaphor of Stranger Things, we’ll dive into the Upside Down of prompt engineering — the hidden layer made of data structures, semantic chunking, metadata, relationships between concepts, and agent-friendly formats.
Starting from real-world work on agentic systems and AI-powered services, we’ll discuss:
why UX has never been just about interfaces, but about experience
how poor agent responses lead directly to user dissatisfaction
why improving user experience today means designing the agent’s data
what conscious UX design means in the age of AI
how these topics connect to ongoing AI regulation in Europe (AI Act)
This meetup is for designers, product people, developers, and anyone working with AI systems who wants to understand how to design reliable, understandable, and responsible AI-driven experiences.
📍 A session to look beneath the surface and understand what really happens in the Upside Down.
IxDF
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IxDF Local Group
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Community Leader distinction: Awarded for serving as an influential IxDF community leader
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IxDF Top 10%
Course Taker distinction: Completed an IxDF course
with a score of 90%
+5
BRA, Italy
Simone Ariotti
Product Designer | UX/UI for SaaS at Lascaux
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What is an IxDF Local Group and why should I join one?
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
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Some examples of what you'll find:
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Coffee meetups and design dinners with open conversations about where the industry is heading
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I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
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