NUX Manchester - User experience for Travel, Tourism and Hospitality

Date and time: Mon, Nov 28, 2016; 18:30 – 21:00 UTC
Location: Manchester, United Kingdom

About the Meetup

It's sold out, but there is a waiting list.

Design and user research to get that trip off to a great start

Chris Rourke

Ironically many people find researching and booking a relaxing holiday is extremely frustrating and stressful. Before you can flop on a beach or even take a flight you need to consider and navigate through many options, upsells, cross-sells and then carefully share your details and payment, hopefully getting through the booking process without making a critical mistake.

Like many sectors, the travel business is changing rapidly as a result of digital innovations and people’s rapidly changing expectations. In this talk we will cover the key design principles to support customers in their process of discovering and booking one of the most common non-physical online purchases – travel and hospitality. We will also provide some tips for researching with users and UCD processes for this dynamic sector. This talk will cover:

The psychology of booking travel : known unknowns and unknown unknowns
Customer choice parameters in travel, tourism and leisure
Typical barriers in researching and booking travel
The role of mobile UX in the complete travel customer experience
Innovative ways of presenting information for the travel & leisure context
International aspects – what works for one audience may not work for another
UCD and user research for better customer experience in the travel sector

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Hosted By

Leeds, United Kingdom

Carlos Bernardo Jr

UX / UI designer at Lhasa Limited

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