Let's Learn Together #1 - Upruption with Greg Bernarda

Date and time: Wed, Sep 17, 2025; 16:00 – 17:30 UTC
Location: Online

About the Meetup

Let's Learn Together meetup — © Interaction Design Foundation, CC BY-SA 4.0

Hello designers 👋.

We're bringing together designers of all levels to learn, share experiences, and grow together. Because the best learning happens in community - through discussion, collaboration, and shared discovery. We are here to support each other.

🎯 What is Upruption?
Imagine if instead of disrupting industries and leaving casualties behind, we could elevate entire ecosystems and create value for everyone involved. That's Upruption – a groundbreaking methodology developed by Greg Bernarda that's revolutionizing how Fortune 500 companies approach innovation.

Upruption goes beyond traditional disruption by:
➡️ Shifting from competitive destruction to collaborative elevation
➡️ Expanding your thinking from single organizations to entire ecosystems
➡️ Creating sustainable value that benefits all stakeholders, not just winners
➡️ Solving complex, interconnected challenges that traditional methods can't tackle

Think of it as moving from a "CEO mindset" (focused on one company) to a "Mayor mindset" (nurturing an entire ecosystem). For designers and product professionals working in today's interconnected world, this approach is becoming essential.

Upruption elevates UX design from optimizing individual user experiences to orchestrating entire ecosystems where all stakeholders win. Instead of balancing competing needs through compromise, it reveals opportunities where improving one group's experience naturally enhances everyone else's. This methodology is essential for designers working on platforms, marketplaces, and complex systems where traditional user-centered design reaches its limits.

Key benefits for UX designers:
➡️ Design beyond screens - Create ecosystem-wide value, not just better interfaces
➡️ Solve "wicked problems" - Address complex multi-stakeholder challenges that user research alone can't crack
➡️ Transform constraints into opportunities - Find "elevation points" where everyone benefits instead of making trade-offs
➡️ Build self-reinforcing solutions - Design systems that grow stronger through network effects rather than degrading over time
➡️ Advance from feature designer to strategic partner - Gain frameworks for C-suite conversations about systemic value creation

Curious how Upruption could transform your specific design challenges? Drop me a message to explore this concept more. Also Greg is ready to answer any questions about your project and provide guidance and other related information, including a collaboration and workshops if this would resonate with you.

🎤 Meet Your Speaker
Greg Bernarda is one of today's most influential voices in innovation strategy:
- Co-author of the international bestseller "Value Proposition Design"
- Member of the prestigious Thinkers50 Radar Class of 2024
- Nominee for the 2023 Thinkers50 Strategy Award
- Advisor to Mastercard, Alibaba, Nestlé, and Harvard Business School
- Former World Economic Forum leader with 8 years driving global initiatives

💡 What You'll Learn
In this interactive session, Greg will guide you through:
✅ The Upruption Framework – How to identify opportunities in complex systems that others miss
✅ Ecosystem Thinking – Practical tools for managing multiple stakeholders and creating win-win solutions
✅ Real-World Applications – Case studies from global companies successfully implementing Upruption
✅ Career-Advancing Skills – Develop the systems thinking capabilities that organizations desperately need in 2025
✅ Immediate Action Steps – Leave with frameworks you can apply to your current projects right away

🌟 Why This Matters Now
McKinsey predicts that ecosystems will drive $80 trillion in annual revenue by 2030. The professionals who understand ecosystem thinking and collaborative value creation will lead tomorrow's most important initiatives. This is your chance to get ahead of the curve!

Also:

📍 Online meetup over Google Meet
🎓 Suitable for all experience levels. Everybody is welcome to join.

Looking forward to see you ⭐

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Hosted By

IxDF Country Manager distinction: IxDF Country Manager in a country
IxDF Local Leader distinction: Local Leader of an IxDF Local Group
IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
IxDF Outstanding Learner Award distinction: Completed 15 IxDF Courses
+10

Prague, Czech Republic

Michal Manak

Senior User Experience Designer at Interaction Design Foundation INC

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