¿Tienes un chatbot, asistente o agente en producción y no sabes si de verdad le está sirviendo a la gente? ¿Te preguntas cómo miden los equipos serios la experiencia conversacional en el mundo real? Acompaña a Darío Reyes, Lead UX Research, y Julián Díaz, Senior UX Research, del equipo de Pragma, mientras presentan los hallazgos de una investigación mixta sobre cómo viven los colombianos las interfaces conversacionales.
✨ Con qué te vas a quedar:
Una fotografía clara de la satisfacción, los beneficios y las barreras de uso en Colombia
Un marco para saber en qué etapa está tu conversacional y qué mejorar primero
Una hoja de ruta para escalar la experiencia por etapas, no de un salto
Respuestas a tus preguntas durante el Q&A en vivo
💡 Qué esperar
📊 Presentación de la investigación en 40 minutos (chatbots, asistentes con NLP y agentes)
❓ Q&A en vivo: pregunta lo que necesitas, no lo que está en el deck
🤝 Espacio para conocer a otros y compartir ideas
🎯 Para quién es Cualquiera que diseñe, construya o lidere productos conversacionales. Diseñadores, PMs, investigadores y desarrolladores son bienvenidos.
Detalles 📅 Fecha: Miércoles, 5 de agosto de 2026 📍 Lugar: Oficina Pragma Bogotá : Cl. 97a #9a-34, segundo piso ⏰ Hora: 6:00 - 7:00 pm Llegada y registro 7:00 pm inicio de evento
IxDF
Local Leader distinction: Local Leader of an
IxDF Local Group
IxDF
Community Leader distinction: Awarded for serving as an influential IxDF community leader
IxDF
Best-in-Class distinction: Completed an IxDF Course
with a score of 100%
IxDF Connected Professional distinction: Attended 10 or more IxDF Meetups
+6
Bogota DC, Colombia
Camilo Duque
UX Researcher at DiDi
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