We’re excited to invite you to our next IxDF Gothenburg meetup, where we’ll be joined by special guest speaker Pontus Wärnestål, presenting “Beyond the Hype: Designing AI-Powered Services that Work”.
This event is open to everyone who wants to network, make meaningful connections, dive into cutting-edge design topics, and exchange ideas in a friendly and curious environment — whether you’re deep into UX or just starting out!
About Pontus: Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20+ years of work and research experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services" (2021) which is used by several university design and HCI programs.
Pontus currently serves as Deputy Professor at Halmstad University and as Senior Designer at Ambition Group in Gothenburg.
More about the talk: As AI transitions from hype to a core component of service and UX design, there’s an urgent need for designers to treat AI as a specific material for innovation, crafting experiences that not only captivate end-users but also enhance internal efficiency in the organization.
Viewing machine learning and genAI as a design material enables designers to deliver quick wins while laying the groundwork for long-lasting value. As all materials we work with, we need to ensure the right methods and tools, as well as the responsible deployment, ethical considerations, and avoiding tech hype.
The talk is tech-light, and focuses on patterns for designing AI-powered services.
Hi all! Please use this conversation thread to discuss IxDF Gothenburg meetup - 23rd September with Pontus Wärnestål held on Sep 23, 2025.
Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Just a friendly reminder about ourIxDF Gothenburg meetup tomorrow, 23rd September at 17:30! We’ll meet at Codic Consulting, Drottninggatan 38 (3rd floor).
📍 How to get there: Closest stop: Brunnsparken Entrance: From Drottninggatan street (not from the shopping area side) Ring: Codic Consulting
We’re looking forward to a cozy evening of UX conversations, networking, and an exciting talk by Pontus Wärnestål on Designing AI-Powered Services.
Snacks and drinks will be available. Bring your curiosity, and feel free to take notes or share your key takeaways during the meetup!
📩 If your plans have changed and you can no longer attend, please let me know as soon as possible — we have a few people on the waitlist who would love to join.
See you there!
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IxDF Gothenburg meetup - 23rd September with Pontus Wärnestål
Design Dinner
Date
Time
–
IxDF Gothenburg
4+ people going
Address
Codic Consulting, 3rd Floor
Drottninggatan, 38
Free to Join
Attendance is free.
No IxDF membership required.
Why Join?
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
Join us to make lifelong friendships over coffee and a shared love of design! ❤️
Questions? We've Got Answers
What is an IxDF Local Group and why should I join one?
An IxDF Local Group is a meeting point for people with a passion for design in your city.
You don't need to be a designer, just passionate about great design and how it can improve your work and career.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café, a creative space or a local company. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a café can ignite collaborations and friendships that last a lifetime.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
Simply put, we learn together and smile together.
You'll expand your career network, discover new skills, explore job opportunities, meet potential clients, or even find your next dedicated team member when you join an xDF Local Group.
Remember: Your network is your net worth.
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What goes on in an IxDF Local Group?
Your IxDF Local Group is led by an IxDF Local Leader and serves as a vibrant hub where you can network, learn and grow.
Here's what you can expect:
A community of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
Meetups are the heartbeat of IxDF Local Groups, whether we meet at a café or a creative space. There's nothing quite like the magic of meeting face-to-face to share ideas and inspiration.
We also host regular IxDF Design Dinners, where we enjoy great food and help each other learn and grow. Even a simple coffee meetup in a cafe can ignite collaborations and friendships that last a lifetime.
You don't have to be a designer, just passionate about great design and how it can improve your work and career. Design skills make you valuable - in any job and any industry.
You'll also have a private and exclusive online forum where you can openly get help and career advice.
We help each other find new career opportunities and jobs.
We also host more formal workshops to share knowledge and learn from each other, e.g., case studies, success stories and practical experiences.
We have ongoing conversations about current design topics and local opportunities, which can help you stay ahead of industry developments and identify career opportunities.
And lastly, peer-led sessions focused on specific design challenges that will help you build expertise and sharpen your problem-solving skills.
In other words, we learn together and smile together. We lift each other up.
I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
IxDF Local Groups are for everyone, regardless of your professional background.
Design skills make you valuable. In any job and any industry. That's why our IxDF Local Groups are not just for professional designers. They're communities of professionals from all walks of life, who share a passion for great design and how it can benefit their career, their company, and society in general.
No matter what your job currently is, you'll find a supportive community to connect and grow with.
Each meetup is a chance to grow, learn, and connect with passionate professionals like yourself. Even small gatherings create big opportunities for personal and professional growth.
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
In a world that's getting more artificial, lonely, and competitive, IxDF brings the heart back.
We're a community with heart and soul, so you never have to face the job market alone. At IxDF, we lift each other up, learn together, and spark friendships that grow your career.
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IxDF Zagreb
IxDF Accra
IxDF Oslo
IxDF Santo Domingo
IxDF Stockholm
IxDF Quebec
IxDF London
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
