Molndal, Sweden
Tatiana Vasileva
UX/UI designer

© Interaction Design Foundation, CC BY-SA 4.0
Hi UX Designers in Gothenburg,
We’re excited to invite you to our next IxDF Gothenburg meetup, where we’ll be joined by special guest speaker Pontus Wärnestål, presenting “Beyond the Hype: Designing AI-Powered Services that Work”.
This event is open to everyone who wants to network, make meaningful connections, dive into cutting-edge design topics, and exchange ideas in a friendly and curious environment — whether you’re deep into UX or just starting out!
📅 Date: 23rd September
⏰ Time: 17:30 – 20:00
📍 Location: Codic Consulting, 3rd Floor, Drottninggatan, 38 Gothenburg
Agenda:
🕠 17:30 – 18:00 | Arrival, Mingle & Networking
🕕 18:00 – 19:00 | Talk & Q&A with Pontus Wärnestål
🕖 19:00 – 20:00 | More Mingling, Discussions & Wrap up
About Pontus:
Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20+ years of work and research experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services" (2021) which is used by several university design and HCI programs.
Pontus currently serves as Deputy Professor at Halmstad University and as Senior Designer at Ambition Group in Gothenburg.
More about the talk:
As AI transitions from hype to a core component of service and UX design, there’s an urgent need for designers to treat AI as a specific material for innovation, crafting experiences that not only captivate end-users but also enhance internal efficiency in the organization.
Viewing machine learning and genAI as a design material enables designers to deliver quick wins while laying the groundwork for long-lasting value. As all materials we work with, we need to ensure the right methods and tools, as well as the responsible deployment, ethical considerations, and avoiding tech hype.
The talk is tech-light, and focuses on patterns for designing AI-powered services.
📩 Sign up by 16th September!
Spots are limited to 30 participants, so be sure to sign up early to secure your place.
We look forward to seeing you there!
Best regards,
Tatiana Vasileva, Aycal Cagri Ozen & Giorgio Pretto
Local Leaders, IxDF Gothenburg
Molndal, Sweden
Tatiana Vasileva
UX/UI designer
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.
You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.
Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.
Your IxDF Local Leader organizes meetups based on what members want most. As an IxDF member, you can also plan and create your own meetups. Sessions range from hands-on and structured to relaxed and informal.
Some examples of what you'll find:
Presentations from local designers, followed by Q&A
Lightning talks where members share lessons learned from real projects
Workshops where you work through a real design challenge together
Portfolio reviews where you get honest, practical feedback
Coffee meetups and design dinners with open conversations about where the industry is heading
Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.
What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
Yes, absolutely!
Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.
IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.
You'll fit right in regardless of your background.
In a world that's getting more artificial and competitive, IxDF brings the heart back, so you never have to face the job market alone.
Learn together, get mentored, find your next job, and build friendships that grow your career.