IxDF Gothenburg meetup - 23rd September with Pontus Wärnestål

Date and time
Location
Gothenburg, Sweden

About the Meetup

© Interaction Design Foundation, CC BY-SA 4.0

Hi UX Designers in Gothenburg,

We’re excited to invite you to our next IxDF Gothenburg meetup, where we’ll be joined by special guest speaker Pontus Wärnestål, presenting “Beyond the Hype: Designing AI-Powered Services that Work”.

This event is open to everyone who wants to network, make meaningful connections, dive into cutting-edge design topics, and exchange ideas in a friendly and curious environment — whether you’re deep into UX or just starting out!

📅 Date: 23rd September
⏰ Time: 17:30 – 20:00
📍 Location: Codic Consulting, 3rd Floor, Drottninggatan, 38 Gothenburg

Agenda:
🕠 17:30 – 18:00 | Arrival, Mingle & Networking
🕕 18:00 – 19:00 | Talk & Q&A with Pontus Wärnestål
🕖 19:00 – 20:00 | More Mingling, Discussions & Wrap up

About Pontus:
Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20+ years of work and research experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services" (2021) which is used by several university design and HCI programs. 

Pontus currently serves as Deputy Professor at Halmstad University and as Senior Designer at Ambition Group in Gothenburg.

More about the talk:
As AI transitions from hype to a core component of service and UX design, there’s an urgent need for designers to treat AI as a specific material for innovation, crafting experiences that not only captivate end-users but also enhance internal efficiency in the organization. 

Viewing machine learning and genAI as a design material enables designers to deliver quick wins while laying the groundwork for long-lasting value. As all materials we work with, we need to ensure the right methods and tools, as well as the responsible deployment, ethical considerations, and avoiding tech hype. 

The talk is tech-light, and focuses on patterns for designing AI-powered services.

📩 Sign up by 16th September! 

https://docs.google.com/forms/d/e/1FAIpQLSdHzkGuyPbubtzt9eVNrBDUXvLg9Kezu26JAqE1Yh5P86nuYA/viewform?usp=sharing&ouid=115198740526968952453

Spots are limited to 30 participants, so be sure to sign up early to secure your place.

We look forward to seeing you there!

Best regards,
Tatiana Vasileva, Aycal Cagri Ozen & Giorgio Pretto
Local Leaders, IxDF Gothenburg

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