Iterate to Fit: Using Continuous Discovery to achieve PMF
Date and time
Location
Online
About the Meetup
Jocelyn is a product and design leader with 14 years of experience in building strong teams and creating impact for consumers and businesses. She helps teams achieve strategic excellence across stages and particularly loves the 0-1 stage. She has been the CEO of a Series A breast cancer biotech (acquired in 2019), founded two organizations, including a design firm based in NYC, and has been part of the founding team of two other companies. Her expertise is her ability to translate customer insights into concepts and products. Some careers highlights include being a Senior Product and Design Director at a design care agency in the US, learning a team to design products from healthcare to eldercare, teaching classes at Stanford's design school (d.school), and getting her career started in finance, at the International Finance Corp., World Bank Group based in Nairobi, Kenya. Jocelyn believes that the how matters as much as the what when building products. She is based in Singapore with her family.
Join us to hear us cover:
What’s an effective product discovery process?
The Power of Iteration: Why “Fit” is a Moving Target
Setting Up for Research Success in the Age of GenAI
Best Practices for Iterative Product Discovery (including localisation)
Case Studies: Success Stories of Agile Product Market Fit and AI-Accelerated Discovery
IxDF Connected Professional distinction: Attended 10 or more IxDF Meetups
IxDF Social
Impact Award distinction: Significantly helped other
IxDF Members
IxDF
Community Explorer distinction: Attended 3 IxDF Meetups
IxDF
Meetup Organizer distinction: Organized meet-up(s) for
an IxDF Local Group
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Singapore
Daylon Soh
Design Educator at CuriousCore
View Profile
Why Join
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
Questions? We've Got Answers
What is an IxDF Local Group and why should I join one?
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.
You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.
Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.
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What goes on in an IxDF Local Group?
Your IxDF Local Leader organizes meetups based on what members want most. Sessions range from hands-on and structured to relaxed and informal.
Some examples of what you'll find:
Presentations from local designers, followed by Q&A
Lightning talks where members share lessons learned from real projects
Workshops where you work through a real design challenge together
Portfolio reviews where you get honest, practical feedback
Coffee meetups and design dinners with open conversations about where the industry is heading
Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.
What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
I'm not even a designer. Should I still join an IxDF Local Group?
Yes, absolutely!
Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.
IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.
You'll fit right in regardless of your background.
You don’t need to be a designer to have a seat at the table. IxDF Pune
Curiosity and good coffee are the only requirements. IxDF Santo Domingo
From designers to business thinkers, every voice adds value. IxDF Bordeaux
You don’t need to be a designer to think creatively. IxDF Chennai
Everyone here learns from each other and grows together. IxDF Salvador
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