What is the value of UX in a business context?
Brands that adopt UX develop a consistent and seamless experience across communication touchpoints for improved customer retention. Investing in UX optimisation is vital for gaining brand recognition, trust and user retention.

Furthermore, good UX strategies within the team can optimise processes, grow engagement, build loyalty, and promote a culture of innovation and growth.

Joined by some of the most eminent thought leaders in the industry such as Nagesh Devata (APAC Regional VP & Head of Enterprise at Payoneer), Jo Foster (Branding & Design at Smartkarma), Kai Xin (Co-founder and Head of Training at HighSpark), and Daylon Soh (Founder and Educator at CuriousCore) who will be moderating the panel.

In this 1.5hr panel, we will discuss User Experience (UX) optimisation within a business and the impact it can bring. Our esteemed panellists in this session will share some remarkable insights on how UX fundamentals can improve business communication effectiveness across the organisation and how UX tools can create a culture of innovation.

Join us to hear us cover:

• Use UX fundamentals to communicate business value to internal stakeholders (e.g. Empathy maps)

• Increase communication effectiveness between teams and stakeholders with tools (e.g. Collaborative tools)

• Transform user insights into stories that sell and drive greater emotional engagement and buy-in

Speakers' Profile

Nagesh Devata
APAC Regional VP & Head of Enterprise, Payoneer

Nagesh Devata is the Asia Pacific Regional Vice-President and Head of Enterprise for Payoneer. He is an advocate for financial inclusion, payment technology and innovation. He has connected millions of small-medium enterprise merchants to accelerate the adoption of financial services. A creative and strategic leader who has worked across regions and cross-functionally, he has proven experience in creating winning partnerships in cross border commerce.

Jo Foster
Branding & Design, Smartkarma

Jo Foster is from the Branding and Design Team of SmartKarma. She champions the need to develop effective design systems and aesthetic visual design. With more than 10 years of experience in the design industry, she has experience producing various design collaterals and has helped SmartKarma develop its brand’s look and feel, by developing its corporate colours, typefaces, website and various design collaterals from scratch. She is a relentless design advocate who is always looking for ways to develop and improve on design systems.

Koh Kai Xin
Co-founder and Head of Training, HighSpark

Koh Kai Xin is the Co-Founder and Head of Training at HighSpark. She believes in the power of visual narratives to help business professionals deliver compelling presentations. With over 10 years of experience in the advertising industry, she is attuned to the needs of clients for business growth, and has experience training thousands of executives in leading organizations within Singapore, Malaysia and Indonesia.

Daylon Soh
Founder and Educator, CuriousCore

Daylon Soh is the Founder and Educator of CuriousCore. He is a change-maker who aspires to transform the education landscape in User Experience, Product Management and Digital Marketing to provide industry-relevant solutions that traditional institutions fall short in. As a believer in the power of experiential learning, he aspires to help mid-career professionals smoothly transition into digital industries. With more than 10 years of experience working at the intersection of technology, design and marketing, Daylon has worked with organisations across different industries and scale including a 2.5 year stint launching his own eCommerce venture as a design and marketing lead.