Etnografía aplicada a UX: diseñar con personas en el centro, entre lo humano y lo estratégico
Etnografía aplicada a UX: diseñar con personas en el centro, entre lo humano y lo estratégico
Date and time
Location
Buenos Aires, Argentina
About the Meetup
📌 ¡Próxima charla de IxDF Buenos Aires!
El jueves 23/10 a las 19 h (ARG) nos encontramos por Zoom para conversar sobre etnografía ixdfcada a UX: diseñar con personas en el centro, entre lo humano y lo estratégico 🌍✨
🗣️ Nos acompaña María Eugenia Gauna —Antropóloga, UX Researcher y actualmente Service Designer en Fintech (Cashea)— para compartir cómo aplicar técnicas etnográficas que amplían la mirada en el diseño de experiencias, integrando la complejidad sociocultural de las personas con los objetivos de negocio.
💬 ¿Qué significa realmente poner a las personas en el centro? ¿Escucharlas, observarlas, o tomar decisiones estratégicas desde su experiencia?
Exploraremos los desafíos de implementar esta mirada, tanto desde roles de UX como en la cotidianeidad del mundo empresarial.
✨ Una charla para quienes quieran ampliar su caja de herramientas y velar por la experiencia de las personas usuarias sin perder de vista el valor para el negocio.
📍 Charla abierta y gratuita con inscripción previa:
IxDF
Country Manager distinction: IxDF Country Manager
in a country
IxDF
Local Leader distinction: Local Leader of an
IxDF Local Group
IxDF
Community Leader distinction: Awarded for serving as an influential IxDF community leader
IxDF Connected Professional distinction: Attended 10 or more IxDF Meetups
+7
Buenos Aires, Argentina
Camila
UX Manager
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