Bogotá, Colombia
Marcela Gómez
Lead Designer

© Interaction Design Foundation, CC BY-SA 4.0
SOBRE LA CHARLA
¿Te has sentido sin argumentos para decidir en qué funcionalidades, hallazgos o proyectos enfocarte primero? Priorizar es esencial en el diseño y desarrollo de productos digitales para maximizar el impacto y la eficiencia. En esta charla abierta, descubrirás técnicas y modelos para priorizar tareas en proyectos de UX, aprenderás a evaluar y decidir con claridad qué iniciativas requieren atención inmediata y cuáles pueden esperar, y cómo determinar qué hallazgos de pruebas de usabilidad son más críticos para implementar.
A QUIÉN VA DIRIGIDA
Estudiantes universitarios interesados en la Experiencia de Usuario y el diseño digital, que buscan orientación sobre cómo ingresar y destacarse en la industria. Profesionales de UX y diseñadores de interacción que deseen ampliar sus conocimientos y habilidades en áreas específicas, como usabilidad y estrategia digital. Emprendedores y líderes de empresas tecnológicas que buscan comprender mejor cómo mejorar la experiencia de sus usuarios y desarrollar productos digitales más efectivos. Académicos y profesionales de la educación interesados en la enseñanza y la investigación en el campo de la Experiencia de Usuario y el diseño centrado en el usuario.
INVITADO
Néstor Tobar, académico y profesional en UX con extensa trayectoria en la Universidad Icesi, se especializa en innovación y diseño centrado en el usuario. Como docente, integra teoría y práctica para formar diseñadores competentes, promoviendo creatividad y pensamiento crítico. En su rol como consultor en la industria tech, utiliza su experiencia en usabilidad, diseño de interacción y estrategia digital para desarrollar productos digitales innovadores. Su habilidad para combinar teoría y práctica y su enfoque riguroso en el diseño subrayan su compromiso con la excelencia en la Experiencia de Usuario.
Invitan
Líderes IxDF Colombia
Bogotá, Colombia
Marcela Gómez
Lead Designer
Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.
An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.
IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.
You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.
You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.
Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.
Your IxDF Local Leader organizes meetups based on what members want most. As an IxDF member, you can also plan and create your own meetups. Sessions range from hands-on and structured to relaxed and informal.
Some examples of what you'll find:
Presentations from local designers, followed by Q&A
Lightning talks where members share lessons learned from real projects
Workshops where you work through a real design challenge together
Portfolio reviews where you get honest, practical feedback
Coffee meetups and design dinners with open conversations about where the industry is heading
Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.
What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.
Yes, absolutely!
Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.
IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.
You'll fit right in regardless of your background.
In a world that's getting more artificial and competitive, IxDF brings the heart back, so you never have to face the job market alone.
Learn together, get mentored, find your next job, and build friendships that grow your career.