DO ALGORITMO AO CARRINHO: COMO A IA ESTÁ TRANSFORMANDO O E-COMMERCE

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About the Meetup

© Interaction Design Foundation, CC BY-SA 4.0

🎙️ Como a IA está transformando o e-commerce no Brasil?

(No Magalu, isso já é realidade)

No dia 11/06, às 19h, você está convidado para uma conversa online com Márcio Morais, PM Tech Senior no LuizaLabs, para entender como grandes players estão usando IA para escalar resultados reais.

📌 O que você vai descobrir:

  1. Como IA está otimizando preços e reduzindo fraudes.

  2. Exemplos práticos do "Cérebro da Lu" e sua aplicação no Magalu.

  3. O futuro da curadoria de produtos e personalização no varejo.

  4. Casos de uso de gigantes como Amazon, Mercado Livre e Casas Bahia.

Com mais de 15 anos conectando tecnologia, UX e produto, e hoje liderando squads como Open API Magalu, Commission/Split e Liberação de Recebíveis — o Márcio vai abrir o backstage de um dos maiores ecossistemas de e-commerce do Brasil.

🧠 Spoiler: IA deixou de ser tendência. É infraestrutura.

📅 Marque na agenda: 11/06, às 19h (online)
🔗 Link: https://calendar.app.google/oysPvZ43mKFMx2VC8

Recomendo fortemente para quem trabalha com produto, tecnologia ou varejo digital.

P.S. Márcio também é professor na ESPM. Ou seja, além de praticar, ele sabe ensinar 😉

♻️ Reposte para sua rede e compartilhe com quem precisa estar nessa conversa.

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SÃo Paulo, Brazil

Sergio Alves

Designer manager at localiza

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