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Diseñar lo preferible - Del producir al decidir: dónde poner el esfuerzo del Product Design en la era de la IA

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Diseñar lo preferible
Del producir al decidir: dónde poner el esfuerzo del Product Design en la era de la IA

Evento gratuito y abierto a todas las personas

¿De qué se trata?

Hoy un equipo puede generar en una tarde lo que antes tomaba un sprint. Si producir cuesta casi cero, ¿dónde queda el valor del diseño?

Esta charla no enseña herramientas de IA. Propone re-enfocar el esfuerzo del diseñador en el ejercicio mismo de la profesión: encuadrar problemas, evaluar opciones y decidir con criterio.

La IA no solo cambió las herramientas: cambió el objeto de nuestro oficio. Muchas de nuestras prácticas:los wireframes, el handoff, los design systems,no eran principios, sino respuestas a restricciones que hoy están desapareciendo. Así que volvemos a una pregunta básica: ¿qué es diseñar?

Partimos de la definición de Herbert Simon: “convertir una situación existente en una situación preferida”— y la leemos con tres lentes: el objeto focal, la fricción y la profundidad de análisis. Desde ahí, exploramos cómo trabajar con lo que no podemos predecir, con las ideas de Nassim Taleb sobre la antifragilidad.

Cinco desplazamientos para los equipos de producto

🔁 Del artefacto al encuadre del problema
🔁 De la producción a la evaluación
🔁 De la pantalla al comportamiento del sistema
🔁 De la usabilidad a la confianza calibrada
🔁 Del producto a sus consecuencias

No es un taller de herramientas ni una demo de IA. Es una invitación a poner menos tiempo en producir y más tiempo en encuadrar, evaluar y decidir.

Speaker

Luis Fernando García — Digital Design Lead · Hibrids

Digital Design Lead en Hibrids, una firma independiente de innovación con equipos en Estados Unidos, México, Colombia y España.

Allí lidera la estrategia de producto y la gestión de proyectos para plataformas digitales de clientes enterprise. Suma más de 7 años en diseño de producto, con trabajo para empresas como Bancolombia y Coca-Cola, además de startups de distintas naturalezas.

¿A quién va dirigida?

A product designers, diseñadores UX/UI, product managers y líderes de diseño o de producto. No necesitas conocimientos técnicos de IA.

Únete

🗓️ Miércoles 21 de octubre de 2026
🕕 6:30 p.m.
💻 Meet-up Virtual - Zoom
🎟️ Reserva tu lugar aquí

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  • IxDF
 Country Manager
    IxDF Country Manager distinction: IxDF Country Manager in a country
  • IxDF
 Local Leader
    IxDF Local Leader distinction: Local Leader of an IxDF Local Group
  • IxDF 
Community Leader
    IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
  • IxDF Outstanding
 Learner Award
    IxDF Outstanding Learner Award distinction: Completed 15 IxDF Courses
  • More distinctions
    +11

Medellin, Colombia

Ana Jaramillo

UX/UI designer - UX content at @AnnaMoons

Why Join

Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.

Meetup Conversation

by Ana Jaramillo

  • IxDF
 Country Manager
    IxDF Country Manager distinction: IxDF Country Manager in a country
    IxDF Country Manager distinction: IxDF Country Manager in a country
  • IxDF
 Local Leader
    IxDF Local Leader distinction: Local Leader of an IxDF Local Group
    IxDF Local Leader distinction: Local Leader of an IxDF Local Group
  • IxDF 
Community Leader
    IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
    IxDF Community Leader distinction: Awarded for serving as an influential IxDF community leader
  • IxDF Outstanding
 Learner Award
    IxDF Outstanding Learner Award distinction: Completed 15 IxDF Courses
    IxDF Outstanding Learner Award distinction: Completed 15 IxDF Courses
  • More distinctions
    +11
    and 11 more IxDF Distinctions

Hi everyone! I'm happy to invite you to Diseñar lo preferible - Del producir al decidir: dónde poner el esfuerzo del Product Design en la era de la IA, happening on Oct 21, 2026.

Anyone is welcome to sign up for this meetup. Just click the “Attend This Meetup” button to see all the details and get important updates by email. Feel free to share this meetup page with others to sign up and use this thread to ask questions or connect with everyone joining. See you there!

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