Design Evolution: Turning Vision Into Product Reality

Date and time
Location
Barcelona, Spain

About the Meetup

October Meetup at Travelperk

Turning Vision Into Product Reality

© Interaction Design Foundation, CC BY-SA 4.0

Join us for an evening exploring how design shapes culture, structure, and strategy inside organizations. Together, we’ll look behind the scenes of rebranding journeys and see how vision becomes reality through the power of design.


📅 Thursday, October 16 | 18:30–21:00
📍 TravelPerk, Barcelona
👉 Sign up: https://lnkd.in/dUEHrpB9

Speakers
✨ Oded Babayoff – Design executive with 13+ years of experience leading design operations, shaping culture, and scaling global teams.
✨ Maisie Macdonald – Lead Product Designer at TravelPerk, with 7+ years designing intuitive products across healthcare, entertainment, and travel.

Agenda
18:30 – Check-in & settle in
18:50 – Welcome from IxDF Barcelona Leadership Team
19:00 – Talk #1: Oded Babayoff (EN)
19:30 – Talk #2: Maisie Macdonald (EN)
20:00 – Networking & wrap-up

You’ll learn about:
• Improving design workflows with structured methods
• Lessons from applied work in global and mid-sized orgs
• How to support design maturity in your team
• New perspectives from peers in the UX and product community

⚠️ Registration process

Upon arrival, all visitors must identify themselves at the ground-floor reception desk using the email address registered for the event. They will be given a white access card there. This card is only valid for entry to the building and must be returned upon exiting.

🔉 Please take this process into account when calculating your arrival times, as it may take longer if you come in a group.

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Meet people who love design as much as you do. Together we learn new skills, grow our networks, and discover new job opportunities.

Questions? We've Got Answers

What is an IxDF Local Group and why should I join one?

An IxDF Local Group connects you with people in your city who are building and applying design skills in their work. Together, you'll strengthen your craft, expand your network, and put theory into practice.

IxDF Local Groups meet regularly in person at cafés, company offices, or creative spaces to share ideas, give feedback, run workshops, and learn from each other. Many groups also organize IxDF Design Dinners, where the conversation goes deeper over a meal. These aren't just social events. Members find collaborators, clients, job leads, and future teammates through them.

You'll also have access to a private online forum where you can get career advice, honest feedback, and support from people who understand the work.

You don't need to have a "designer" title to join. If you care about how design shapes products, careers, and organizations, you belong here.

Join and you'll discover new skills, explore job opportunities, and build relationships with people who understand the power of great design.

What goes on in an IxDF Local Group?

Your IxDF Local Leader organizes meetups based on what members want most. Sessions range from hands-on and structured to relaxed and informal.

Some examples of what you'll find:

  • Presentations from local designers, followed by Q&A

  • Lightning talks where members share lessons learned from real projects

  • Workshops where you work through a real design challenge together

  • Portfolio reviews where you get honest, practical feedback

  • Coffee meetups and design dinners with open conversations about where the industry is heading

Any member can propose, organize and post a meetup. You don't have to wait for your Local Leader to take the initiative.

What stays consistent is the people. You'll find designers and professionals who ask good questions, share what they know, and show up for each other between meetups too.

I'm not even a designer. Should I still join an IxDF Local Group?

Yes, absolutely!

Design skills make you more effective in any role. Product managers, developers, marketers, researchers, and founders all work better when they understand how to think like a designer.

IxDF Local Groups reflect that. Members come from all kinds of professional backgrounds, not just design. What they share is an interest in how design shapes products, decisions, and careers.

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