The AI Playbook: How to Capitalize on Machine Learning
Price
In this Master Class, you will:
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Get excited to turn machine learning from hype into real, usable business value. Machine learning is the most powerful technology of our time—but without the right approach, most projects fail before they even launch. In this session, you’ll learn how to move past the buzzwords and apply a clear, proven framework to deploy predictive AI successfully.
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Make yourself invaluable by mastering the six-step playbook for launching machine learning initiatives. Whether you’re a designer, product manager, or business leader, this Master Class will help you translate technical potential into real-world results—without needing to code or become a data scientist.
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Gain confidence and credibility as you learn how to lead AI projects from conception to deployment. You’ll discover the key reasons AI projects stall and the practical steps to keep yours moving so you can help your team innovate, stay competitive, and deliver measurable impact.
You'll learn from the best:
Eric Siegel: CEO of Gooder AI and bestselling author of Predictive Analytics and The AI Playbook. He is a globally recognized expert on machine learning and predictive analytics who’s helped thousands of professionals and organizations—from Fortune 500s to startups—turn AI from a risky experiment into a repeatable business practice.
Your Speaker and Industry Expert
Eric Siegel, Ph.D., is a former Columbia University professor who helps companies deploy machine learning. He is the co-founder and CEO of Gooder AI, the founder of the long-running Machine Learning Week conference series, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at hundreds of universities, as well as The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching the graduate computer science courses in ML and AI. Later, he served as a business school professor at UVA Darden. A Forbes contributor, Eric publishes op-eds on analytics and social justice.
Eric has appeared on Bloomberg TV and Radio, BNN (Canada), Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. A Forbes contributor, Eric and his books have been featured in BBC, Big Think, Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, Fast Company, The Financial Times, Fortune, GQ, Harvard Business Review, The Huffington Post, The Los Angeles Times, Luckbox Magazine, MIT Sloan Management Review, The New York Review of Books, The New York Times, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, Trailblazers with Walter Isaacson, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.
Build High-Impact Design and AI Skills
- Learn from industry leaders.
- Practical 1-hour Master Classes.
- Apply what you learn right away.
- Already a member? Log in to get your 90% discount.
Get a Certificate
You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.
Questions? We've Got Answers
Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I'm not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you're in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Do I need any prior experience in design or tech?
No.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
Will I receive a Certificate?
Yes.
After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.
You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.
How do I add the IxDF Certificate to my LinkedIn profile?
That's easy.
Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:
Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”
You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.
Need more detailed instructions?
How can the global and local IxDF community help me?
We can help you in several ways.
Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
I just signed up for a live Master Class. What's next?
Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.
If you can't find the email, please reach out to [email protected], and we're super happy to help you!
Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.
A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.
That way, you can view the Master Class on-demand at any time. As many times as you wish.
Will the live Master Class be recorded and become available on-demand?
Absolutely!
When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I can't attend a live Master Class?
Great news! We've got you covered.
When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I have more questions?
We'd love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.
High-Impact AI and Design Skills
What the Design Industry Says
Everything you learn at IxDF is evidence-based and designed to create actual results in your job and career.
Hear from designers, career switchers, and product leaders who share their experience with IxDF.
– Forbes.com
– UXPin
– Petal Health
– UxManiac
– Don Norman
– UsefulUsability.com
– Future Product Days
– Employed World
4.8/5 “Excellent” (based on 2,341 reviews)
– Trustpilot
– Critical Techworks
– Sagicor South Africa
– Leads.Lab
9/10 “I highly recommend it for anyone.”
– UX Mastery
– NextGen Healthcare
– Toools Design
– AiGA Design
– Core77
– IBM
– UX Planet
– George UX Conf
– SAP Community Network
– Canon
– UI Gradient
– UX Salon Barcelona
– Paul Boag
– Allied Irish Banks
– UX UI
– IDZ Berlin