Storytelling Strategies for Future Thinkers and Design Leaders

1-Hour Master Class with Susanne Junglas, Director of Experience Design at denkwerk

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We live in a world overflowing with data but devoid of vision. Reports, trends, and analysis are everywhere but they don’t inspire action.

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Leaders, innovators, and designers need more than just great ideas—they need the ability to tell stories that bring those ideas to life. In this Master Class with Susanne Junglas, Director of Experience Design at denkwerk, discover how storytelling can become your most powerful strategic tool. Whether you're navigating uncertainty, pitching bold new concepts, or shaping your organization’s vision, storytelling is the tool that makes it happen.

You’ll learn how to:

Decode emerging trends beyond superficial observations.
Turn insights into powerful, action-driving stories.
Use AI to expand collective imagination and storytelling.
Craft narratives that spark innovation and inspire change.
Persuade decision-makers with compelling future scenarios.

This isn’t another trend-forecasting workshop. You’ll learn how to capture the collective imagination and convince decision-makers with your strategic storytelling.

If you want to design a future worth striving for, you need more than just facts—you need visionary storytelling that inspires, persuades, and unites.

You'll leave this Master Class with practical tools and real-world examples to immediately level up your strategic storytelling and drive meaningful action.

Your Speaker and Industry Expert

Susanne Junglas is a visionary thought leader in all areas of digital, human-centered design. As Experience Design Director at denkwerk—one of Germany's top digital agencies—she leads a powerful team of service, UX and business designers. With more than two decades of pioneering experience in various design fields, her expertise includes design strategy, customer experience, systems thinking, research and future thinking.

She is ushering in a new era of innovation and human-centered experiences, creating the conditions for transformative leaps in the digital landscape for her clients, including Deutsche Telekom. Susanne is also an experienced design educator and speaker, holding international workshops and lectures.

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Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Yes.

After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

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Need more detailed instructions?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Absolutely!

When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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