Inclusive Design: Build Inclusion into Your Design Process

1-Hour Master Class with Frank Spillers, CEO at Experience Dynamics

Design is full of decisions about your users, which means you need to understand the unique needs of your users for your design choices to be meaningful. However, due to unintended biases, you might leave out important user groups in your design process.

Leaving users out of your design and development process is risky for your product or service strategy. Excluding users can lead to lost opportunities, missed needs, negative PR, and unhappy users.

Exclusion is the act of leaving users out. Inclusive Design puts the focus on bringing users back into the design process. Ultimately, the goal of Inclusive Design is to meet user needs—especially those impacted by historical or societal bias.

In UX design, inclusion (and its absence) can have a massive impact. The choices made while designing a product can make or break the experience for various underrepresented user groups such as people with disabilities, elderly users and people from economically disadvantaged backgrounds who might struggle with adopting and using technology.

And then there’s the cultural element—inclusive design helps ensure that products are relevant, useful and culturally open to people of color, people of various gender identities and orientations.

Likewise, Inclusive Design is critical for ethically aligned design efforts involving emerging tech (AI, VR/AR, IoT etc). To be clear, the past decade has shown if you don't practice inclusion, you will end up with unhappy users and a poor public image.

In this 1-hour Master Class, Frank Spillers will show you:

The business case for Inclusive Design
Examples of Inclusive Design patterns
How to apply them towards product and service development
How to introduce process tweaks that lead to Inclusive Design
How inclusion can be practiced end-to-end from business problem definition to design to testing and even marketing
How UX plays a key role in Inclusive Design and Diversity Equity and Inclusion (DEI) efforts

The also includes a live Q&A with Frank, where you can directly ask him your questions about how to practice inclusive design even better.

When inclusion is applied to hiring practices, it helps shape a better organizational culture with more representation. Likewise, inclusive design can bring more diverse user groups into the design process, helping shape better products, as well as a better mindset among the design community.

Your Speaker and Industry Expert

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients worldwide.

For over 20 years, Frank has been an internationally respected speaker, author, Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of websites, web applications, VR/AR and mobile apps and services. Frank is a Subject Matter Expert in UX Design, UX Management, Accessibility, Emotion Design, Service Design, Localization UX, Lean UX, VR/ AR UX Design. Frank's consulting work is available through Experience Dynamics, and he provides mentoring at UX Inner Circle.

Frank Spillers is also a popular course instructor at Interaction Design Foundation.

Get a Certificate

You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Yes.

After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Absolutely!

When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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