How to Fix UX Fails with Object-Oriented UX

1-Hour Master Class with Sophia Prater, Lead UX Designer and Founder

Watch On Demand

$100

Standard
Price

$100 $10

Special Member Price

Save Watch Now

Masking. Isolating. Breaking. Shapeshifting.

These UX mistakes lead to unnecessary complexity and user frustration, yet they're ubiquitous and insidious. You'll see these mistakes in products created by Google, Apple, Instagram, Airbnb and some of the biggest most "design-friendly" companies in the world. And if you are not paying attention, they are likely creeping into your design work, too.

Here’s the good news, they are super easy to fix—as long as you know how to recognize them! Join Lead UX Designer and OOUX Evangelist, Sophia Prater, to unpack several examples of masked, isolated, broken, and shapeshifting digital objects and how to make sure they are clear, connected, actionable, and recognizable. You will learn create systems that are easier to design, easier to build, and easier to use.

Transcript

Transcript loading ...

Autoscroll

You'll learn

The basics of Object-Oriented UX through these four main principles, each one helping you prevent and fix these UX fails.
The cognitive science behind these fails.
How to spot and fix each of them.
The main ideas behind the ORCA framework—a process to synthesize research into a solid structure.

This Master Class is for:

UXers and digital product pros at all levels: newbie to UX Director. (If you are new to OOUX, there’s a 99% chance that the four UX principles taught in this session are going to be completely new to you, no matter your experience level.)
Anyone looking to save time and money while designing digital products.
Anyone looking to create more naturally intuitive and elegant digital products.

This session aims to be 100% actionable—you'll be able to put what you learn to use immediately, improving your design work today.

Your Speaker and Industry Expert

Sophia Prater is the founder and lead UX designer at Rewired and the chief evangelist of Object-Oriented UX. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification Program. She is the host of OOUX Happy Hour and the OOUX Podcast.

She has brought the complexity-untangling magic of OOUX to companies such as Facebook, Google, Uber, HelloFresh, Atlassian, Autodesk, Delta Airlines, Microsoft, Adobe and many more.

Sophia lives outside of Atlanta in the beautiful north Georgia mountains, the wine country of the southeast United States, with her husband and business partner, Luke.

Build High-Impact Design and AI Skills

Learn from industry leaders.
Practical 1-hour Master Classes.
Apply what you learn right away.
Already a member? Log in to get your 90% discount.

Watch Now for $100 or Become a Member and Pay Only $10

Get a Certificate

You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Yes.

After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Absolutely!

When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

View All FAQs