Design Research

In This Course, You'll

• Get excited when you learn how to turn everyday services into seamless experiences people love. Service Design helps you make life better for others and more fulfilling for yourself by applying timeless human-centered design skills to everyday services. Whether you help people book a flight, order takeout, or use government services, every interaction matters. Service Design is valuable to everyone, in all jobs and industries, because every role involves creating, improving, or interacting with services in some way. As automation and AI take over more of the technical execution, you stay in demand when you can understand the full service from the human side and decide where improvements actually matter. Whether you're designing customer experiences, improving internal workflows, or streamlining processes, you'll create smoother, more efficient, and more people-friendly interactions. You'll learn the Service Design secrets used by brands like Amazon, Disney, and Southwest Airlines.

• Make yourself invaluable as the go-to expert in a field where 1 in 3 leaders admit they're in the dark. With 82% of people happy to pay more for great service, this is your chance to stand out and bring in those profits left on the table. With Service Design skills, you'll improve the customer experience, optimize workflows, and save time and resources. Your efforts will pay off in increased revenue, customer loyalty, and recognition—a win for your users, your company, and your career. Why? Because people love smooth, thoughtful service—and so do businesses. You'll create more love, more impact, and the kind of salary that reflects your value. With step-by-step guidance and real-world case studies, you'll apply your skills right away.

• Gain confidence and credibility as you build a research foundation with journey mapping, role-based personas, and service safaris. You'll work with lifecycle maps, ecosystem maps, and service blueprints as you prototype. You'll master the Business Model Canvas and learn how to connect service design decisions to business goals and strategy. With over 30 downloadable templates, you'll easily apply what you've learned to your own work. Showcase your ability to lead and collaborate on Service Design initiatives with an optional portfolio-ready project.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:

• Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.

• David Bill: Interaction Designer who led service design for five U.S. federal agencies at Booz Allen Hamilton before driving innovative design solutions as a Senior UX Designer at Amazon Web Services (AWS).

• Kendra Shimmell: Vice President of Design at Remitly and former Senior Director of Research and Central Science at Twitch (Amazon).