Journal of Marketing

Journal Details

Publisher: American Marketing Association

Articles

Publications included in this journal

Hoffman, Donna L., Novak, Thomas P. (1996): Marketing in hypermedia computer-mediated environments: Conceptual foundations. In Journal of Marketing, 60 (3) pp. 50-68. https://www.jstor.org/discover/10.2307/1251841?uid=3739256&uid=2&uid=4&sid=21102545774441

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