Journal of Marketing
Journal Details
Publisher:
American Marketing Association
Articles
Publications included in this journal
Hoffman,
Donna L.,
Novak,
Thomas P.
(1996):
Marketing in hypermedia computer-mediated environments: Conceptual foundations.
In
Journal of Marketing,
60
(3)
pp. 50-68.
https://www.jstor.org/discover/10.2307/1251841?uid=3739256&uid=2&uid=4&sid=21102545774441