Journal of International Marketing
Journal Details
Publisher:
American Marketing Association
Articles
Publications included in this journal
Madden,
Thomas J.,
Hewett,
Kelly,
Roth,
Martin S.
(2000):
Managing images in different cultures: a cross-national study of colour meanings and prefe.
In
Journal of International Marketing,
8
(4)
pp. 90-107.
https://www.jstor.org/discover/10.2307/25048831?uid=3739256&uid=2&uid=4&sid=21102580507453