Journal of Customer Research
Journal Details
Publisher:
Journal of Consumer Research, Inc
Articles
Publications included in this journal
Dabholkar,
Pratibha A.
(1994):
Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison .
In
Journal of Customer Research,
21
(1)
pp. 100-118.
https://www.jstor.org/discover/10.2307/2489743?uid=3739256&uid=2134&uid=2&uid=70&uid=4&sid=21102575975057