Journal of Academy of Marketing Science
Articles
Publications included in this journal
Dabholkar,
Pratibha A.,
Bagozzi,
Richard P.
(2002):
An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Customer Trai.
In
Journal of Academy of Marketing Science,
30
(3)
pp. 187-201.
https://link.springer.com/article/10.1177%2F0092070302303001