Visual Designer I

The Visual Designer I defines the visual identity of [REDACTED] eStores and e-commerce experiences, working directly with Product Managers and Developers. She/he builds and maintains an AI-ready design system, suggests new design patterns, and primarily works within established brand guidelines and frameworks.

Accountabilities:

Customer (or User) Focus

• Understands how UI design impacts the overall shopping and purchase experience.
• Familiar with and can use customer frameworks (e.g., Jobs To Be Done, personas, journey maps).
• Keeps up to date on e-commerce trends and what is happening in the market and with competitors.

Creative Problem Solving

• Asks the right questions to explore the problem and considers it from a number of angles.
• Independently identifies different creative solutions.
• Collects feedback from users, Product Managers, Developers, and stakeholders.

eStore & Product Design

• Follows a user-centred visual design process and creates original visual design assets.
• Designs eStore pages and assets, including homepages, product pages, cart and checkout flows, landing pages, and campaign banners.
• Works directly with Product Managers to understand user needs and requirements and to define the structure and layout of eStore experiences.
• Designs responsive, accessible (WCAG) layouts for desktop, tablet, and mobile.
• Works within brand guidelines and existing design patterns, occasionally introducing new patterns.

Design System & AI Prototyping

• Builds and maintains an AI-ready design system: well-structured components, design tokens, clear naming, and written usage rules that AI tools can pick up to build prototypes.
• Creates AI-assisted prototypes to quickly test and communicate ideas.
• Works directly with Developers on design handoffs and reviews builds for visual quality.

Data Driven Analysis & Testing

• Iterates work based on user testing, A/B test results, and data analysis.
• Explores data from analytics packages, customer insight, or other sources to understand the context of design work.
• Proactively uses data to establish key metrics for projects (e.g., conversion rate, click-through rate).

Technical Skills:

• Good knowledge of the organization's tech stack and e-commerce platforms.
• Strong proficiency in Figma (components, variables, auto layout, Dev Mode).
• Familiarity with HTML and CSS and an understanding of how designs are implemented in websites.
• Understanding of design tokens and how to structure a design system so AI tools and developers can use it.
• Ability to write clear, structured design specs that developers and AI tools can build from.
• Familiarity with AI prototyping tools (e.g., Figma Make, v0, Lovable) and ability to quickly learn and apply enterprise AI tools.
• Proactively identifies needs for training in technical skills.

Qualifications:

• Bachelor's Degree in IT-related course (e.g., Computer Science, Information Technology, Information Systems).
• At least 5 years of Visual Design, UI Design, or UX Design experience in a corporate, marketing, e-commerce, or digital product environment.
• Portfolio showcasing actual production work for websites, e-commerce stores, landing pages, or marketing pages (not personal or mock projects).
• Experience creating and maintaining design systems, including reusable components, design tokens, branding guidelines, patterns, and templates.
• Experience working directly with Product Managers, Developers, and global teams.
• Continuous Learning & Self-Development – Open to feedback, eager to learn, and actively pursues growth opportunities.
• Innovation & Creativity – Generates new ideas and explores opportunities to improve processes, designs, and user experiences.
• Communication & Collaboration – Communicates ideas clearly, actively listens, and works effectively across teams.
• Relationship Building – Approachable, professional, and able to build strong partnerships with colleagues and stakeholders.
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

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