UX/UI Designer

Job Description

About Us

[REDACTED] is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.

We're modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.

Our founders came from [REDACTED] (acquired 2023) and [REDACTED] (acquired by [REDACTED]). We've raised $28M from [REDACTED], [REDACTED], [REDACTED], [REDACTED], and [REDACTED], with angels including the founder of [REDACTED] and early [REDACTED] executives. In 2026, we closed a $20M Series A. [REDACTED] has recognized [REDACTED] as a leader in liquor retail tech.

Position Overview

We're looking for a UX/UI Designer who can own design end-to-end—from early research and problem framing through to shipped, polished experiences. You'll be the thought partner to our product managers: someone who pushes back on over-specified solutions, proactively surfaces problems we didn't think to ask about, and brings both user insight and design craft to every decision.

You'll work closely with PMs and engineers across a fast-moving R&D team. If you're energized by ambiguity, motivated by real user impact, and excited about AI's role in shaping both the products you design and your own workflow—this is a great fit.

Key Responsibilities

• Lead discovery and research—user interviews, contextual inquiry, usability testing—and translate what you learn into clear design decisions that inform product strategy.
• Define and own the design process from problem framing to shipped features: You'll need to know when to apply more rigor vs when to rely on great product intuition to move faster user.
• Partner closely with PMs to define requirements and challenge assumptions. Be the voice that asks "Did we solve the right problem?" before we ask "Did we build it right?"
• Collaborate with engineers to bring designs to life faithfully. Engage with our R&D culture—stay curious about frontend capabilities and be a driver of the evolving AI-assisted design/build loop.
• Own and evolve our design system: establish patterns, maintain consistency, and raise the quality bar across the product.
• Participate in the full product lifecycle, including contributing to roadmap conversations and post-launch iteration.
• Bring a point of view—not just execution. We want a designer who challenges, improves, and helps shape where the product goes next.

Qualifications & Skills

• 4+ years of product/UX design experience in a startup or fast-moving environment.
• Portfolio demonstrating end-to-end work—research, problem framing, and shipped product.
• Strong visual and interaction design skills. You sweat the details that matter for users, not just aesthetics—and you know when to push and when to ship.
• You are an expert researcher. You design discovery plans, synthesize findings fast, and turn ambiguous problems into clear design direction.
• You've partnered closely with PMs and pushed back constructively. You help define the problem, not just solve it.
• You think in systems, not screens. You care about patterns, consistency, and how designs scale over time.
• Comfortable working alongside engineers in a fast-moving R&D environment—you understand implementation constraints and are comfortable building the plane while flying.
• Proficient with Figma, Claude and able to prototype quickly to test assumptions and communicate behavior.

Nice to Haves

• Experience designing complex B2B or operational workflows (retail, logistics, or similar).
• Familiarity with design systems—building them, maintaining them, and getting others to use them.
• You actively use AI tools in your own workflow and are excited to design AI-assisted experiences that feel human and intentional.
• Experience as a sole or lead designer.
• Some exposure to frontend development or a strong mental model of how the design-to-build handoff works.

Compensation & Benefits

• Compensation: The anticipated base salary range for this position is $150,000–$160,000. Individual offers are based on a variety of factors, including experience, skills, qualifications, and internal equity.
• Competitive equity package
• Comprehensive medical, dental, and vision coverage
• Unlimited flexible PTO

Why [REDACTED]?

• A real product with real users—your design decisions affect store managers navigating live operational complexity every day.
• True design ownership: you'll shape the product, not just execute on specs.
• A tight-knit engineering and product team that takes design seriously

[REDACTED] is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment for all employees.

Roles & Responsibilities

• 4+ years of product/UX design experience in a startup or fast-moving environment.
• Portfolio demonstrating end-to-end work—research, problem framing, and shipped product.
• Strong visual and interaction design skills.
• Proficient with Figma, Claude and able to prototype quickly to test assumptions and communicate behavior.

Requirements

• Lead discovery and research—user interviews, contextual inquiry, usability testing.
• Define and own the design process from problem framing to shipped features.
• Partner closely with PMs to define requirements and challenge assumptions.
• Own and evolve our design system: establish patterns, maintain consistency, and raise the quality bar across the product.