UX/UI Designer

Main responsibilities

Key Responsibilities:

1. User Research and Discovery:
   • Run discovery with stakeholders: requirements workshops, user interviews, competitor and heuristic reviews.
   • Translate business goals and analytics into user problems, personas and journey maps.
   • Define success measures for key user flows.
2. UX Design:
   • Produce information architecture, user flows, wireframes and clickable prototypes for mobile and web products.
   • Design complete flows including edge cases and empty, error and loading states.
   • Iterate designs based on usability testing, analytics and stakeholder feedback.
3. UI / Visual Design:
   • Create high-fidelity UI for web and mobile, following platform guidelines (Apple HIG, Material Design).
   • Design responsive web applications and data-heavy admin / back-office screens (tables, filters, dashboards, forms).
   • Apply client brand guidelines consistently across all touchpoints.
4. Design Systems:
   • Build and maintain Figma component libraries (components, variants, auto layout, design tokens).
   • Document usage guidelines so developers and QA can reuse components consistently.
   • Keep design components aligned with the front-end implementation.
5. Developer Handoff and Delivery:
   • Prepare dev-ready specs (Figma Dev Mode or similar) with measurements, assets and interaction notes, linked to Jira tickets.
   • Take part in sprint ceremonies (refinement, planning, demos) and estimate design effort.
   • Review builds against designs (design QA) and log UI issues with the QA team.
6. Usability and Accessibility:
   • Design to WCAG 2.1 AA (contrast, touch targets, screen-reader labels, dynamic type).
   • Plan and run usability tests and report findings with clear recommendations.
   • Use product analytics and heatmaps to find drop-off points and propose improvements.
   • Use AI tools to speed up research synthesis, ideation, copy drafts and prototyping, and share good practice with the team.
   • Design AI-powered features and agent / chat interfaces, including trust, transparency and fallback states.
7. Collaboration and Communication:
   • Present design rationale and options to clients, PMs and senior management.
   • Work closely with PMs, developers and QA across time zones.
   • Keep design files, decisions and version history organised (Figma, Confluence).

Requirements

Essential Qualifications & Requirements:

• Bachelor's degree in Interaction Design, Graphic Design, Product Design, Human-Computer Interaction (HCI), Computer Science, or a related field. Equivalent experience supported by a strong portfolio will be considered.
• 4+ years of UX/UI design experience for web and mobile digital products.
• Experience designing complex applications and admin/back-office tools.
• Proficiency in Figma (Auto Layout, components, variants, prototyping, Dev Mode) and FigJam.
• Experience with Adobe Creative Cloud, particularly Photoshop and Illustrator.
• Familiarity with advanced prototyping tools such as ProtoPie or Framer.
• Experience with whiteboarding and workshop tools (Miro, FigJam).
• Knowledge of user research and usability testing tools (Maze, Lyssna, UserTesting, Hotjar).
• Practical experience using AI throughout the design workflow, including Figma AI/Figma Make, ChatGPT, Claude, Midjourney, Adobe Firefly, and AI prototyping tools such as v0 or Lovable.
• Understanding of designing AI-powered features, including conversational and agent interfaces, AI transparency, user trust, and fallback/error states.
• Strong skills in user flows, wireframing, prototyping, and high-fidelity UI design.
• Solid knowledge of Apple Human Interface Guidelines (HIG) and Material Design.
• Experience building and maintaining design systems and design tokens.
• Understanding of accessibility standards (WCAG 2.1 AA).
• Experience working in Agile/Scrum teams using Jira and Confluence.
• Understanding of front-end development constraints and component-based UI frameworks such as React.
• Strong written and verbal English communication skills (B2+/C1), including client-facing communication.
• Availability to work hours overlapping with UK/EU clients and teams.
• Strong portfolio featuring at least 3 detailed case studies demonstrating problem-solving, research, iterations, and outcomes, rather than only final designs.
• Portfolio demonstrating practical AI usage in research, ideation, prototyping, or asset creation.
• At least 2 shipped web and/or mobile products showcased in the portfolio.

Nice to Have

• Experience working in an agency, outsourcing, or client-services environment.
• Experience with Sketch.
• Familiarity with design handoff and documentation tools such as Zeplin or Storybook.
• Experience creating motion design and micro-interactions using Lottie or After Effects.
• Knowledge of product analytics tools (GA4, Mixpanel, Amplitude).
• Basic HTML/CSS knowledge or experience building simple coded prototypes with AI assistance.
• Previous experience designing eCommerce, SaaS, or fintech products.
• Awareness of GDPR requirements and secure handling of user data during research.