UX Designer, Performance

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📋 Description

• Own UX and design of paid media landing pages end to end, from user flows, wireframes and prototypes through final designs and live-page QA
• Design mobile-first, fast and accessible pages guiding users from ad click through booking a consultation
• Plan and run a continuous landing-page testing roadmap covering layouts, messaging, forms, page structure and offers
• Use GA4, heatmaps and session recordings to identify user behaviour and drop-offs and inform iterations
• Build and maintain a landing-page design system and component library
• Work with developers and partners to ensure pages are accurately built and maintain live-page quality
• Produce static and video creative for Meta and other paid channels
• Collaborate with the Paid Social Specialist on creative testing roadmaps using briefs and performance data
• Edit and produce short-form video, including UGC assembly and motion-designed pieces with sound and subtitles
• Adapt creative for display, YouTube, TikTok and digital out-of-home as channels expand
• Ensure consistency between ad and landing-page messaging
• Ensure ads and pages comply with sector advertising regulations and collaborate with the compliance team on reviews and amendments
• Build and maintain templates and brand assets
• Maintain brand consistency across channels while adapting to channel requirements
• Stay current with platform formats, UX best practices and effective creative approaches
• Report to the Head of Performance Marketing and work within the performance team alongside Paid Search and Paid Social Specialists

🎯 Requirements

• At least 3 years' professional design experience (ideally 5), covering both UX or web design and paid or performance creative
• A portfolio showing landing pages or web journeys owned, with results if available, and paid social creative that ran
• Solid UX fundamentals: user flows, wireframing, prototyping, information hierarchy, and mobile-first, accessible design
• Hands-on experience testing and optimising landing pages and ad creative, with an understanding of why hooks or pages work
• Strong static and motion craft: typography, layout, hierarchy, motion graphics and short-form editing
• A scientific approach to performance data
• Ability to produce high output and iterate without losing quality
• Comfortable juggling briefs from several stakeholders and pushing back when briefs are unclear
• Proficient in Figma and Adobe Creative Suite, including Photoshop and Illustrator, plus After Effects or Premiere
• Experience in a highly regulated industry is desirable; healthcare experience is a significant advantage
• Comfortable with GA4 and CRO tools such as Hotjar, Microsoft Clarity or VWO
• Able to build or edit pages using HTML/CSS or tools such as Webflow, Framer or AI site builders
• Familiarity with AI creative tools is desirable
• Experience designing for display, YouTube, TikTok or digital out-of-home is desirable
• Portfolio link required with application

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